Dropbox is certainly one of the most interesting SaaS case studies. It was the fastest of its generation to get to $1B in ARR.
But after that, ARR growth has slowed to 12% year-over-year as its space has matured.
5 Interesting Learnings:
#1. 15m+ Paying Customers and 600M+ Registered Users.
These are stunning numbers for a non-consumer app (although arguable Dropbox blurs the lines somewhat), and at some point ... you can almost run out of businesses to sell to.
#2. 85% of paid teams have linked to a third-party app.
A vivid reminder of how important a partner ecosystem is as you scale. And how defensible it can be. Partners want to integrate with the #1 platform in an ecosystem first, and sometimes, only