This week I've hit 1,000 Twitter followers and wanted to share how I did it & what I learned...

🧵
Recently I made it a goal to start speaking at conferences & signed up for @shinebootcamp in fall 2020. For the first time in my struggling relationship with @Twitter, I had people I wanted to talk to using this app.

I was overjoyed with the 40ish connections I could learn from.
In Dec I started paying attention to #MarketingTwitter

I was able to plug into a community. After getting over how awkward it made me feel to talk to strangers on the internet, I found myself having real conversations. I thought it was insane when I hit 500 followers.
In Jan I made a thread about what to include in your marketing portfolio.

I'm 10 years into my career & know that a lot of people struggle with this (always have this ready when you don't need it). I was surprised to see it get shared 286+ times. This is where momentum started.
Here's what I learned along the way:

1) Self-promotion is hard because it's uncomfortable to put yourself out there & you feel vulnerable.

2) Self-promotion is worthwhile. Building your personal brand, pushing yourself to grow, & making new connections is very rewarding.
Looking forward to learning & sharing more as I go!

~ CJ

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Christine Johnson ☀️

Christine Johnson ☀️ Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @CJ_250marketing

26 Jan
Here are the 11 most asked interview questions for a marketing job and how to answer them...

🧵
1. Tell me about yourself

If you appear at ease with yourself – calm, confident & collected – you’ll seem like someone they’ll actually want to work with. Give a brief overview of your background, working history, then highlight how you’ve developed & your career ambitions.
2. What are your strengths?

Discuss the key skills they’re actually looking for. Go over the skill set description in the job advert and pick 3 that apply to you.

When you’re talking about these skills, make sure to give an example of how that skill helped you in other roles.
Read 12 tweets
24 Jan
Another great Clubhouse chat from the Marketing Meetup team about marketing career development!

Thanks @West_Syed, @ccmarce_writes, & @chrystalwooten 😊

Here are my top takeaways from this week's convo:
Microcontent can really help develop your personal brand.
Be flexible and know that you can expand what you’re doing. Focus on skills, not your title.
Read 5 tweets
13 Jan
Here are 6 things you need to know before applying for a remote marketing job...🧵
In 2015 I was offered a remote contract from a guy I’d met in an airport bar. 🍻

No joke. If my best friend wasn’t sitting beside me during that layover, I’m 100% convinced that everyone would think this was completely made up.
He’d overheard me talking about an SEO portfolio site that I’d recently made & that I was going to start looking for new side projects.

After a quick conversation and a week to think things over at the beach,🏖️ I flew home and took the offer. 😬
Read 22 tweets
12 Jan
Here are 9 things you should include in your marketing portfolio... 🧵
1) An Effective Tagline

Make your tagline clear and catchy. Keep in mind that this is something that people will only glance at.
2) One Title

You probably aren’t an expert/ninja/guru in every area of your field. Just like a movie, you should only have one title and your title will be the theme of your portfolio. It sets an expectation for the viewer so they have an idea of what they’re about to read.
Read 24 tweets
11 Jan
To make effective marketing material you need to understand your customer’s pain points. ⁣A lot of marketing articles talk about this, but very few actually give contextual examples of how to figure this out.

Where do you start?
Here's one of my favorite examples of how @McDonalds used customer interviews to help them sell more milkshakes 🧋

As a small business, you’re not going to have a budget that looks anything like that of a tech company from the Valley or McDonald’s; however, there are still many lessons we can apply:
Read 7 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!