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Christine Johnson ☀️ Profile picture
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24 Jan, 5 tweets, 2 min read
Another great Clubhouse chat from the Marketing Meetup team about marketing career development!

Thanks @West_Syed, @ccmarce_writes, & @chrystalwooten 😊

Here are my top takeaways from this week's convo:
Microcontent can really help develop your personal brand.
Be flexible and know that you can expand what you’re doing. Focus on skills, not your title.
Don’t let your personal brand suffer for your professional brand.

Always make sure you’re keeping tabs on your personal brand and keep them separate. You have your own voice. Your own thoughts. Your own personal value.
...A taco in LA is completely different from a taco in NY. hahaha @awhna 😂 🌮

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More from @CJ_250marketing

Christine Johnson ☀️ Profile picture
26 Jan
Here are the 11 most asked interview questions for a marketing job and how to answer them...

🧵
1. Tell me about yourself

If you appear at ease with yourself – calm, confident & collected – you’ll seem like someone they’ll actually want to work with. Give a brief overview of your background, working history, then highlight how you’ve developed & your career ambitions.
2. What are your strengths?

Discuss the key skills they’re actually looking for. Go over the skill set description in the job advert and pick 3 that apply to you.

When you’re talking about these skills, make sure to give an example of how that skill helped you in other roles.
Read 12 tweets
Christine Johnson ☀️ Profile picture
23 Jan
This week I've hit 1,000 Twitter followers and wanted to share how I did it & what I learned...

🧵
Recently I made it a goal to start speaking at conferences & signed up for @shinebootcamp in fall 2020. For the first time in my struggling relationship with @Twitter, I had people I wanted to talk to using this app.

I was overjoyed with the 40ish connections I could learn from.
In Dec I started paying attention to #MarketingTwitter

I was able to plug into a community. After getting over how awkward it made me feel to talk to strangers on the internet, I found myself having real conversations. I thought it was insane when I hit 500 followers.
Read 6 tweets
Christine Johnson ☀️ Profile picture
13 Jan
Here are 6 things you need to know before applying for a remote marketing job...🧵
In 2015 I was offered a remote contract from a guy I’d met in an airport bar. 🍻

No joke. If my best friend wasn’t sitting beside me during that layover, I’m 100% convinced that everyone would think this was completely made up.
He’d overheard me talking about an SEO portfolio site that I’d recently made & that I was going to start looking for new side projects.

After a quick conversation and a week to think things over at the beach,🏖️ I flew home and took the offer. 😬
Read 22 tweets
Christine Johnson ☀️ Profile picture
12 Jan
Here are 9 things you should include in your marketing portfolio... 🧵
1) An Effective Tagline

Make your tagline clear and catchy. Keep in mind that this is something that people will only glance at.
2) One Title

You probably aren’t an expert/ninja/guru in every area of your field. Just like a movie, you should only have one title and your title will be the theme of your portfolio. It sets an expectation for the viewer so they have an idea of what they’re about to read.
Read 24 tweets
Christine Johnson ☀️ Profile picture
11 Jan
To make effective marketing material you need to understand your customer’s pain points. ⁣A lot of marketing articles talk about this, but very few actually give contextual examples of how to figure this out.

Where do you start?
Here's one of my favorite examples of how @McDonalds used customer interviews to help them sell more milkshakes 🧋

As a small business, you’re not going to have a budget that looks anything like that of a tech company from the Valley or McDonald’s; however, there are still many lessons we can apply:
Read 7 tweets

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