Tip: To bring new people to your product's ecosystem, it can be helpful to tap into a new marketplace. Increase your brand awareness and get new users by launching a free Chrome extension.
Thread 👇
Surfer attributes roughly twenty trials and five subscriptions per month to the free Chrome extension they launched in 2019. The extension now has 220,000 users, and each of those users sees Surfer's logo whenever they conduct a search on Google.
More than 1,000 people have come to their landing page through the extension's CTA. And they've received hundreds of high-authority backlinks to boot.
The first step is to recognize a good problem when you see one.
A good problem is one that many people have, otherwise you won't have enough customers. For indie hackers, this number doesn't need to be too big. Usually a few hundred thousand is enough. In some cases, much less.
You want these to be people you genuinely like talking to, because they'll be your customers for years. And ideally you have the same problem as them, too, so you can empathize with what they're going through.
Tip: Readers often unsubscribe from all of a sender's emails when they're really only trying to avoid a specific type of email. Keep your readers on your list by letting them choose what they want to receive.
Thread 👇
Giving readers the ability to manage their subscriptions can dramatically cut down unsubscribes and spam reports, while increasing reader satisfaction and helping with segmentation. Yet, many creators don't allow their readers to select what types of emails they want.
Consider creating a preference center for your readers. At a minimum, this means allowing users to selectively opt out of specific email types when unsubscribing, instead of automatically removing them from all emails.
Tip: Your email open rate depends on your ability to convey your email's value at a glance. Don't just rely on your subject line for this — seal the deal with custom preheaders.
Thread 👇
Email preheaders are previews displayed after a subject line. They directly impact open rates, giving an average boost of 7%. And they're particularly important on mobile.
Yet, preheaders are rarely customized. In fact, MailerLite found that only 10% of their customers' email campaigns used custom preheaders, which meant that the rest would have simply displayed the first sentence or two of the message.