It’s finally here…

A vision...

To turn speaking into a superpower for you.

-In front of investors
-In front of an audience
-in front of every single person

On Deck Performative Speaking applications are open.

-Thread-

beondeck.com/performative-s…
How did we get here?

The journey started in my first year of law school.

Seeing law students struggle to speak in front of the class…

I couldn’t believe my eyes.

So learn the skills, study the best, practice and refine.
Being a trial lawyer taught me what it takes to be a great speaker.

The 3 Cs

-Clear
-Concise
-Confident

Nail these three and good things happened.
Develop a philosophy and then a method.

The philosophy is Performative Speaking.

-Use other art forms as an example to create emotion.

The method is the CAP system.

-Confidence
-Authenticity
-Persuasion

The first two take you 90% of the way.

The last makes you elite.
But that isn’t enough…

Because I needed to teach these skills.

SMU Law needed help teaching persuasive speaking.

They needed help coaching the national mock trial team.

Over 3 years I taught, tested, and iterated.

My students began sweeping best speaker awards.
Then Covid…

A world of new possibilities showed itself.

Online Education.

The ones that shaped me early, @jackbutcher and @david_perell

They helped me, guided me, and changed me.
Build it and they will come…

It doesn’t quite work like Field of Dreams with an online course.

But Performative Speaking came to life in August.

-Build
-Market
-Execute

That took the course from zero to one.

In October we kicked things off with 35 students.
44% increases…

That was the average increase in Performative Speaking for students.

3 students even got jobs during the course.

-A major design job
-A nurse practitioner dream job
-A content creation job created because of 1 video

The program worked.
Enter On Deck @beondeck

The big player with a focus on community.

I took ODW because I saw the vision.

From single-digit employees at the beginning of 2020...

To over 70 as I write this and a growing number of fellowships.

A private LinkedIn & Stanford MBA in the cloud.
A perfect fit…

Like Cinderella's glass shoe, Performative Speaking and On Deck was perfect.

Focused on the future of education.

Focused on transformational student experiences.

Focused on building a community to turn world-changing ideas into changing the world.
What is the program?

8 weeks with a core curriculum.

Practical experience, real feedback, leading experts

The course focuses on turning good speakers into great or even elite speakers.

Hard skills take people to a certain point…

The soft skills allow them to reach the top.
Learn frameworks, mindsets, and build friendships

-The 3 P’s of pitching
-The 4 elements of Go-To Story
-The 5 part framework for any speech

And so much more because this is a holistic approach to speaking.
Use this superpower everywhere.

In professional life, in your personal life, and even in the most mundane circumstances.

For…

-Founders
-Operators
-Executives
-Coaches
-Entrepreneurs
-Tech and startups
-and more importantly...YOU.
Where is this going?

This program will be the leader in training great speakers.

Community driven, expertly taught, and delivering real results.

With a focus on a holistic approach because it’s not public speaking…

It’s SPEAKING.
You need skills and frameworks, not a stuffy formula.

The future of ODPS teaches leaders, driven individuals, and world-changers how to communicate.

A way to speak both formally and informally.

A way to master every single situation from small to large, video to in person.
When you have a friend ask why you speak so beautifully?

The answer will be ODPS.

When you have a colleague ask how you nailed that presentation?

The answer will be ODPS.

When your family wants to know how you met such incredible people?

The answer will be ODPS.
The answer now and in the future to become a great speaker...

On Deck Performative Speaking.

With a shared vision between myself, @eriktorenberg, and @david__booth

We will make this happen because it's good for you, the community, and the people you can impact.
Are you joining them?

beondeck.com/performative-s…

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More from @RobbieCrab

23 Jan
How writing every day for the month of January is changing me.

-A Thread-
Back in December I looked at my website and was disgusted.

I hadn't published anything since September.

I needed a wake-up call and a challenge.
It's easy to say I'll do it tomorrow...

until you put it out on Twitter that you will publish every day.

Then it's a forcing mechanism.
Read 10 tweets
13 Jan
Want to create an online course?

Here's a quick thread on how I created a course that would ultimately be acquired by @beondeck

-A thread-
I had 2 built-in advantages

1. Teaching a course requires public speaking and lucky for me, I was very comfortable doing this since I was teaching public speaking and am a trial lawyer.

2. I had been teaching at SMU Law School for 3 years.
If you're creating a course find a way to play to your strengths.

I did a lot more office hours, live sessions, and demonstrations because that's what I'm comfortable and good at.

Each creator has strengths. Use them.
Read 14 tweets
4 Jan
How building in public led to Performative Speaking's acquisition by @beondeck.

-A thread-
In May I really started following @jackbutcher and @visualizevalue.

His philosophy is to build in public.

He puts his work out there, he puts his ideas out there, and he even puts the results out there.

I wanted to do the same thing.
In July I found @david_perell who believes that online writing is the greatest serendipity vehicle.

Part of his course in Write of Passage is to build a website and build a newsletter.

Then distribute your work on both.

I listened.
Read 11 tweets
10 Nov 20
You always need a hook for any speech, pitch, or talk.

Here are a few simple ways to think about it.

-A short thread-
1. Make it a question

You can make them vague or specific.

"Why are you here?"

"What's the purpose?"

"You know that feeling?"
2. Make it a quote

These can be quotes from outside sources or the topic your speaking on.

In a trial, you can use quotes from the actual witnesses.

With outside sources, they can come from anywhere.

"Joy cometh in the morning"

"We will fight"

"Strength and honor"
Read 6 tweets
14 Oct 20
Strategy of a Speaker

There are two parts to developing any great speaker.

The first and most critical is learning strategy.

-A thread-
Step 1

Answer this question

What do you want the audience to feel?

Think about JFK and how he said America would go to the moon.

The goal for audience...inspiration and hope for America’s destiny.
Step 2

Answer this question

When have you felt that emotion?

Find a source of inspiration from your own life.

An experience, memory, or even a piece of pop culture that you can draw on.
Read 8 tweets
18 Sep 20
How @visualizevalue cost me $300 and brought a 100x ROI.

-A short thread

For the latest course that gives the playbook from @jackbutcher, purchase here:

gumroad.com/a/933950579/mV…
I purchased Design Fundamentals on May 24

$99

Am I a designer?

Only with my words.

But I learned Jack's process, thinking, and principles.

He calls it "Designing a Content System"

I used this idea when I began creating videos.
My content system is the following:

Center of the video, blurred out edges, and spotlight on me

No preparation, no edits, no redos, and done in 1 take

It becomes predictable and recognizable.

It's also both hard and simple.
Read 14 tweets

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