The world's second-largest smartphone market India crossed 150 million shipments in 2020.
✓ Xiaomi recaptured the top spot in Q420 (+13% YoY)
✓ Samsung slipped to 2nd spot but grew +30% YoY
✓ vivo was the top offline player in 2020 & 3rd largest brand
@CounterPointTR latest assessment on Q4 & CY2020 = world's largest smartphone market, China.
🇨🇳 Market declined 15% YoY in Q4'20
🇨🇳 @HuaweiMobile led but on the verge of getting disrupted
🇨🇳 vivo, OPPO stable
🇨🇳 @Apple grew 3%YoY, @Xiaomi fastest growing
🇨🇳 For the full year 2020, the market declined 2020 to one of its lowest levels in
🇨🇳 Huawei's market share is peaking at 41% for 2020
🇨🇳 Apple sees good growth thanks to 5G portfolio upgrade!
Some key trends coming out of the long tail markets beyondd EU 5 where brands such as @oneplus@oppo @Xiaomi have made quick inroads at the expense of Huawei.
Fierce battle in 5G smartphone space between Android brands.
💰 Top line: +22% Y/Y ; Bottom line: +53% Y/Y
💻 PC & Smart Devices drove the growth, Chromebooks growth phenomenal
♟Restructuring continues to focus more on Services which is still 8% of revenues
Huawei's Network, Cloud & IoT businesses has grown significantly in China last year, pandemic has been accelerating this growth and adoption of digitalization.
Consumer business continued to contribute half of the @Huawei revenues up 3% YoY despite sanctions.
Key reasons:
✔️Strong demand for Smartphones, wearables, PCs in China offset in overseas decline.
✔️5G smartphones drove most of the revenues
✔️Supply chain diversification
Will be interesting to see overall Consumer BG contribution in 2021 as mobile devices volumes decline as a result of Honor spinoff, overall components inventory drying up.
Huawei Consumer BG biz revenues could be down 45-50% in 2021 - almost $30-35 Billion wiped off in 2021.
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1/ China smartphone market slowed down Oct-Dec, but this is small part of issue. New iPhone Xs series from design standpoint is commonplace vs competition & super expensive with base iPhone Xs 64GB starts at ~US$1250
2/ China smartphone market demand is expected to decline `9-11% but Apple iPhones is poised to decline 15-17% YoY in 2018, hence its market share will slip in 2018.
This highlights bigger problem for Apple as China is the second largest iPhone market for Apple.
3/ Chinese brands are are out-competing/out-marketing Apple on design, mobile-first innovations & value prop which is being recognized by brand-conscious Chinese consumers.
The current iPhones are great for older gen iPhone users but not enuf to attract mature non-iPhone users.
Latest viewpoint on @FierceWireless - the new gen operators such as @reliancejio on how it has disrupted the Indian telco space, what every western operator could learn from the approach & biz model..