At @teachable, we help creators measure completion rates.
But completion rates are a proxy metric at best. Track them if you want, but don't let them trick you into thinking students are getting value 🧵👇
But completion rates are a proxy metric at best. Track them if you want, but don't let them trick you into thinking students are getting value 🧵👇
Hypothetical 1:
As a student, would you rather consume 100% of a course, or complete 30% of it but find an idea that helps you achieve your goal faster?
As a student, would you rather consume 100% of a course, or complete 30% of it but find an idea that helps you achieve your goal faster?
Hypothetical 2:
As a course creator, would you rather have 100% of your students complete your course, or have 100% of students actually apply the learnings they got from the course, regardless of their completion rate?
I'm confident you'd pick the latter in both cases.
As a course creator, would you rather have 100% of your students complete your course, or have 100% of students actually apply the learnings they got from the course, regardless of their completion rate?
I'm confident you'd pick the latter in both cases.
You might be selling information, but students are buying transformations. People take courses to achieve a result, and they don't need to complete your course to get the results they want.
What the hell is "completion rate" anyway?
Online, is it played all videos & read all the words?
Offline, is it attended every class & listened to every word the instructor says?
No one pays 100% attention. So by that measure, no human has ever completed 100% of a course!
Online, is it played all videos & read all the words?
Offline, is it attended every class & listened to every word the instructor says?
No one pays 100% attention. So by that measure, no human has ever completed 100% of a course!
It's impossible for students to actually consume an entire course, but it's very possible for them to jump around, only take in a few ideas that resonate, and still call it a great investment.
So instead of worrying about completion rates, worry about student success. Talk with them (1:1, surveys) at the start, during, and after to find out what their goals are, and if the course actually helps them achieve them.
Use their success metric as your success metric.
Use their success metric as your success metric.
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