In 2020 on Teachable:
2 creators made over $10,000,000
56 creators made over $1,000,000
823 creators made over $100,000
What do the top course creators have in common? π§΅π
2 creators made over $10,000,000
56 creators made over $1,000,000
823 creators made over $100,000
What do the top course creators have in common? π§΅π
π£ They share what they know for free.
They spend countless hours creating free content and demonstrating value to establish domain authority, credibility, and earn trust.
They spend countless hours creating free content and demonstrating value to establish domain authority, credibility, and earn trust.
π They focus relentlessly on the student experience.
They create raving fans who won't shut up about their course. Satisfied students don't recommend courses, transformed ones do. Student referrals become one of their best marketing channels.
They create raving fans who won't shut up about their course. Satisfied students don't recommend courses, transformed ones do. Student referrals become one of their best marketing channels.
π They build communities.
Building an audience is table stakes, but an audience is not a community. Top creators build groups of super fans who engage with and support each other.
Building an audience is table stakes, but an audience is not a community. Top creators build groups of super fans who engage with and support each other.
πΈ They figure out their marketing machine.
They test channels and formats, know their numbers, figure out what works, and create ROI positive marketing funnels.
They test channels and formats, know their numbers, figure out what works, and create ROI positive marketing funnels.
π³ They create a portfolio of products.
They capture more revenue from their customers by offering multiple complementary products and pricing tiers.
They capture more revenue from their customers by offering multiple complementary products and pricing tiers.
βΉοΈββοΈ They leverage a team.
At this level, almost no one is operating alone. They scale through help from assistants, course managers, contractors, coaches, partners, and even alumni students.
At this level, almost no one is operating alone. They scale through help from assistants, course managers, contractors, coaches, partners, and even alumni students.
They persist.
Establishing credibility, iterating on course content, building community, developing effective marketing strategies, creating new products, hiring a team. All this takes a ton of time and effort, but it compounds. They've been at it for years.
Establishing credibility, iterating on course content, building community, developing effective marketing strategies, creating new products, hiring a team. All this takes a ton of time and effort, but it compounds. They've been at it for years.
Most of all, they're more passionate about WHAT they're doing and WHO they're doing it for than anyone else.
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