If you're running any ads on FB it's important to understand the learning phase and what effects it.

So, in this thread I will tell you the 7 actions that can potentially reset it and put them back into the learning phase 👇

** Learning Phase Thread **
1. A change to your ad set optimization

2. You change the audience you are targeting

3. Having your ad set paused for more than 7 days

4. Adding in a new ad under your ad set

5. Editing your ad

The next actions are a little more complicated, let me explain.....
The first 5 actions are pretty straight forward in the sense that if you do those things the ad set's learning phase will reset.

However, for the last 2 actions they don't necessarily reset the learning phase.

It depends on how big of change or "Significant Edit" was made.
6. Changing the bid cap

7. Changing the budget amount

There's no exact answer that I've found for exactly what constitutes a Significant Edit for a budget change.

But, to be safe to prevent a reset stick to 10-15% increases.
Hope you guys enjoyed this thread.

Want more FB ads content?

Join my newsletter ==> 917-909-2995

If you're outside the USA/CA, and want to join send me a DM.

Thanks,

AA

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Ads Alchemist

Ads Alchemist Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @AdsAlchemist

31 Jan
Something a lot of people selling through FB ads don't realize is that FB sends out surveys to people after they purchase from your store.

These are called Customer Feedback Surveys.

Here's how it can your ad performance 👇

** Customer Feedback Surveys Thread **
To ensure the customer has received their product, FB will wait a few weeks until sending the survey.

The survey will show up on the user's timeline and it inquiries about their purchase experience with your store.
Here are the different aspects that FB could ask about:

1. Product quality
2. Was the product received?
3. Customer service
4. Delivery speed
5. Other
Read 7 tweets
28 Jan
Struggling to scale your ads?

For the majority of you, the issue is YOU.

Let me explain 👇

** Scaling Thread **
It's a tale as old as time.

You find your winning ad and fall in love.

And become complacent now that performance is solid.

Then the laziness kicks in until performance starts to drop slightly.

So, you try to make little edits to the ad in hopes of getting performance back.
A temporary fix at best.

Performance will continue to decline week over week until it takes a big'ole nose dive.

We've all been there. It sucks.

But it's easily avoidable.

You just can't become complacent once performance is good.

You have to continue testing new things.
Read 5 tweets
29 Dec 20
Can't run FB ads on your own profile?

No problem.

Here's how you use a virtual browser to run ads safely on someone else's FB account.

** Thread **
In order for this to work, you need to have permission from someone to use their FB profile.

Whether that's a friend/family of yours or some random guy/gal you pay.

Because you'll need the login information to their FB profile.

Just a heads up.
A virtual browser is the best solution I've found for this.

A remote access tool like Splashtop is an alternative option but the user has to have their computer on if you want to access it.
Read 12 tweets
19 Dec 20
FB accounts are a delicate thing these days.

You can't just launch your ads right away on a new ad account especially if you're running aff offers.

If you do, your account will probably go down.

Which is why warming up your accounts is essential.

** Account Warmup Thread **
If you try to launch a new offer on a fresh ad account with no spend history, 99% of the time it'll get disabled.

So, you gotta do a little prep work before you can launch your actual ads.

There's a bunch of warmup strategies out there, but here's what works for me👇
It's a super simple process.

First, launch a page likes campaign at $10/day with copy and a creative you know 100% will get approved.

Once the ad gets approved and spends a few bucks, you can move onto the next step.
Read 7 tweets
17 Nov 20
Getting a lot of negative comments on your Facebook ads?

It's something that can have a big impact on your ad's performance.

Here are 3 options you have to deal with them 👇

** Moderate Comments Thread **
1. Best Case Scenario

You can make some tweaks on your ads to prevent the comments in the first place.

I'd imagine if you're running the ads you most likely know what's causing the negative comments.

So try pulling things back a little to make it less controversially.
2. Manually Moderate

Start with your top spending ads and work your way down.

1. Go to the ad
2. Click Edit
3. Click the button to the right of the 'View More Variations' button
4. Click 'Facebook Post with Comments'

You should see this menu 👇
Read 7 tweets
16 Nov 20
Struggling to find your 1st product?

Here are 5 free ways to do just that 👇

** Product Research 101 Thread **
1) Go to Facebook and search common phrases that are in ads (50% off, limited time, etc) and then click on the posts/videos tab.

Now you scroll through and see different posts and videos of tons of products that people have posted.

Make sure to press 2019 to find new products.
2) Similar to #1 search common phrases in ads along with your niche like this:

50% Off "Fitness" or Shop Now "Cooking"

This should bring up posts that have the common phrase in it as well as the niche name in the post or in the page name.
Read 7 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!