Thread by @AdsAlchemist

If you're running any ads on FB it's important to understand the learning phase and what effects it.

So, in this thread I will tell you the 7 actions that can potentially reset it and put them back into the learning phase 👇

** Learning Phase Thread **

1. A change to your ad set optimization

2. You change the audience you are targeting

3. Having your ad set paused for more than 7 days

4. Adding in a new ad under your ad set

5. Editing your ad

The next actions are a little more complicated, let me explain.....

The first 5 actions are pretty straight forward in the sense that if you do those things the ad set's learning phase will reset.

However, for the last 2 actions they don't necessarily reset the learning phase.

It depends on how big of change or "Significant Edit" was made.

6. Changing the bid cap

7. Changing the budget amount

There's no exact answer that I've found for exactly what constitutes a Significant Edit for a budget change.

But, to be safe to prevent a reset stick to 10-15% increases.

Hope you guys enjoyed this thread.

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Thanks,

AA