THREAD on Leadership and Culture

I've been fortunate to have a lot of successful mentors help along the way. One of the unexpected ones was in the world of football.

Here are 11 lessons I took away from a Super Bowl-winning General Manager on leading a successful team:
Everyone in the building reflects the organization.

Treat them all like they matter because they do.
Don't take motivation for granted.

We often assume the best athletes, the ones who are self-driven, are okay, and don't need motivation.

Don't. They are people. Check-in.
Learn to read the room.

How do players feel, what's the sentiment? Moods and beliefs are contagious.

Spend time figuring out how best to read your locker room.

And make sure you have someone who is skilled at helping nudge and course-correct as needed.
We succeed with good people. Trust your coaches to do their job.

The best way to take talented employees and make them average is to micromanage them.

Hire good people, support them, get out of their way.
Motivation: Know WHO, WHAT, and HOW:

Who you are trying to motivate
What are you trying to motivate them to do
How you are going to motivate them.
Athletes want to know the answer to one question: “How do I get better?”

Provide a way for them to accomplish their goals and dreams.
The key is establishing buy-in.

How? Develop?
1. Strong team and individual goals.
2. Deep Knowledge and preparation
3. Passion and Care.- Care about them as a person and their success and they will follow.
4. Get leaders on board. They spread the message.
Prior Success buys you a small amount of time.

You still need to establish buy-in with the individuals sitting in front of you.

People have short memories, the championship you won a few years ago doesn't mean as much as you think it does to the individuals in the room.
Be Upfront and honest about everyone’s roles.

Set appropriate expectations. The guy who gets little playing time understands it if it's been clearly communicated and their a plan/path forward.
“You’re the dumbest person in your city”

Accept it.

The better you are the more criticism there will be.
People like watching people fail. It's the watching a "car wreck phenomenon."
Everyone deserves coaching.

Don't Forget the Backups.

They often don't have their motivational needs met. We often dismiss them as should "being grateful to simply be here." They are humans. We all need motivation.
Let's make Twitter a better, more informative place.

If you want more evidence-based content on peak performance, motivation, and coaching give me a follow.

I post similar ideas and insights daily and threads like this 2x/week.

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More from @stevemagness

29 Jan
THREAD: What is Great Coaching?

Here are 11 insights I've learned over the past 10 years in working with world-class athletes and coaches across sports.

On Learning, Motivation, Culture, and Sustainable Performance.

👇👇👇
1. Do the Work to Understand.

When you don't know what you're doing, you tend to focus on the small things that don't actually matter. You emphasize what you can control, not what has an actual impact

Do the work to differentiate what looks good versus what impacts performance
2. Drop the Ego. Find People Who Know More.

The best coaches seek out wisdom from others.

Fiercely guarding your "secrets" backfires. Coaching comes from conversation. The more smart thinkers you're talking to, the clearer your thinking will be.
Read 13 tweets
27 Jan
Figuring out who to listen to and what's right/wrong in the world of social media, podcasters, and experts of everything is difficult.

As a scientist and writer here's1 trick & 6 lessons on figuring out if a writer, podcaster, or expert should be listened to or not. 👇👇👇
First, the quick way:
See what an expert says about something in an area you have expertise in.

For example, I search for where they talk about exercise or athletic performance.

If they are wrong but confident in it. It tells you that something is wrong in their thinking
They overindex on superficial understanding and don't do the deep work.

It doesn't mean they'll be wrong on everything, but it should make you question whenever the person ventures away from an area where they've had 'skin in the game' success in.
Read 18 tweets
25 Jan
Leading into today's game, the Packer's defensive coordinator made his team watch last year's loss of the NFC championship.

Let's take a look at why focusing on the negative right before a big game might not be the best idea...

A Thread on hormones & priming for performance:
What we watch can prime us for performance. We intuitively know this. We can sense our emotions and moods change as we watch something good or bad.

But what we often neglect is the hormonal impact that occurs, which can cause a performance impact for days.
Let's walk through a few studies. In this study, researchers found watching a victory increased Testosterone levels by 44%. When watching a defeat, no significant change in T levels.
researchgate.net/publication/26…
Read 14 tweets
22 Jan
The "tough/hardass" coaching model occasionally works on the HS/college level because athletes have no control.

It largely fails on the pro level because athletes have more autonomy & understand their value

Pro's want to be treated as people, not subordinates.

Why? A thread:
It's not that young athletes don't want the same things (autonomy) as older. It's that there's an inherent power differential and they are nearly powerless to escape it.

They "survive" the 'tough' training, they don't thrive under it.
Human motivation is very simple. Self Determination Theory boils it down to 3 basic needs:
1. Feel like you belong
2. Feel like you can make progress
3. Feel like you have some control over your life (autonomy)
Read 13 tweets
19 Jan
With most jobs, you need to be two different people, depending on the situation.

The coach who is demanding and a perfectionist when correcting, yet caring and empathetic after a loss

The author who is creative and forgiving when writing, yet ruthless and critical when editing.
When writing I'm lax & forgiving. The goal is production. Good, Bad, whatever, put it on the paper

My editing self is critical & efficient. Focused on cutting. Trim all but the essential

Separating the 'self' allows you to create space so that the creative self doesn't hesitate
The editing is the hard part for me.

What I do to help is dump all of the ‘cut’ sections into a document titled “Future Ideas and Articles.”

It helps to think of it not as cutting, but as the beginning of a potential new project.
Read 4 tweets
11 Oct 20
Lessons learned:

Every year on my birthday I work my way through a year of scribbling in my notebook. Reflecting on what I've learned.

Here are my 2020 takeaways. If you enjoy them, consider sharing them with others who might find them of value.

A long thread:
The key to building relationships and trust is vulnerability.

It's the reason I'm still close to old teammates. We suffered for a common goal. Pain, fatigue, crying, puking. We saw it all. Being 'exposed' allowed us to drop the facade and accept who we are.
Put your ego side.

No one really cares if you succeed or fail. For most of us the pressure comes from inside. We blow things up to be much bigger deals than they are.

The antidote is a bit of perspective.
Read 21 tweets

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