Old model: hire former writers as PR people. They’ve worked for media companies and have the relationships.
New model: hire social media influencers as first party content creators. They’ve built audiences from scratch and have a following.
New model: hire social media influencers as first party content creators. They’ve built audiences from scratch and have a following.
https://twitter.com/daniellenewnham/status/1356158984818987008
You don’t outsource engineering via an IT department, you start with a founding engineer and end up with a CTO.
You don’t outsource media coverage via a PR department, you start with a founding influencer and end up with an editor-in-chief.
You don’t outsource media coverage via a PR department, you start with a founding influencer and end up with an editor-in-chief.
Many traditional PR folks have realized that a PR person without a following is like an engineer that can’t code or a salesperson who can’t sell.
The main skill is no longer working through legacy media, it’s building your own outlet. Not just a blog, a real content operation.
The main skill is no longer working through legacy media, it’s building your own outlet. Not just a blog, a real content operation.
Hire content creators who have built their own distribution channels.
Don’t hire people who want to give free content to legacy media corporations.
Don’t hire people who want to give free content to legacy media corporations.
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