Thread by @AdsAlchemist

Seeing a big drop in your FB ads performance?

1) Relax, at some point it happens to everyone.

2) FB is super volatile, don't make rash decisions based off a small time frame.

3) Outside the normal range?

Here's a few tips below that should help 👇

** Optimization Thread **

1. Go through the funnel

Start with the conversion events at the top of your funnel and work your way down.

Are your costs normal?

Is there a spike in cost after a certain event?

Where does this event fall in your funnel?

Is there something preventing them from converting?

2. Start with your ads

When you're looking at your ad sets, make sure you're looking at the performance of your ads prior to making a decision.

Where's the spend going?

Are you dependent on 1 ad for the bulk of your conversions?

Do you have a variety of ad/creative types?

3. Follow the data

PLEASE PLEASE PLEASE do not make decisions based off a tiny amount of data.

Allow your ads to gather enough data so you can make an objective decision.

Gotta be patient folks.

Hope you guys enjoyed this thread.

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Thanks,

AA