Thread by @fredolz

Hi #IndieGameDev, a small hack for your game market study: the targeting tool of Facebook Ads Manager
facebook.com/business/tools…
You might wonder how big is your market or at least a ballpark idea of its size. Niche? Mass market?📈
Here's a tip:
(Thread 👇)
#marketing #gamedev

Start a draft of Ad Campaign on Facebook Ads Manager & test your target criteria 🎯
During the process, the tool will give you an estimation of your audience. For free 👍
(Of course you need to define your targets first, but it's a crucial exercice to do in any case)

Here is a quick and lame example: Let's say that I want to create a racing game around Star Wars universe.
Location: Worldwide
Age: 18-45
Interests: Stars wars AND Racing games
Potential reach: 1.5M

Of course you should refine this, be clever about your target definition, add criteria & interests to capture an accurate idea of your market.
In the end, you might find your target doesn't exist or is too small, that's a strong signal that you should check again your positioning

If it exists, you should make sure your team, your budget (especially marketing budget), and your game scope fit this ambition🖖