💎 A step by step guide to NFTs for creators

If you're a creator, you're probably wondering:

What is an NFT?
Why should I care?
Why are fans paying $$$$$ for digital content?
How do I create an NFT?

New post and thread with @NERFWRLD 👇

creatoreconomy.so/p/guide-to-nft…
1/ What is an NFT?

An NFT is a record that shows who owns a unique piece of content.

Creators produce unique content such as images, videos, songs, and essays.

With NFTs, fans can now own your content and directly invest in your success. Image
2/ I already own my content, why do I need NFTs?

You don't really.

Today, middlemen sit between you and your fans to:

1. Take most of your earnings
2. Own your content rights
3. Control how many fans see your content

Just look at artist revenue share in the music industry: Image
3/ How can NFTs help?

NFTs let you sell ownership of your content directly to fans. Each time a fan resells your NFT, you also get an additional royalty payout.

NFTs help creators make more money by cutting out the middlemen.
4/ Why would fans spend money to own digital content that they can get for free?

NFTs help fans make money by betting on the creator's potential. If a fan buys your NFT and then you become famous, they can resell it at a much higher price.

5/ So only super fans buy a creator's NFTs?

Actually, I think (at least right now) many people buy NFTs just to turn a quick profit because the overall market is exploding.

Speculation isn't always bad. It leads to more interest from builders in this space. Image
6/ Ok I'm interested, how do I create an NFT?

I'm glad you asked!

1. Select your content
2. Choose an NFT marketplace
3. Pay from your crypto wallet
4. Promote on social

More details on these steps in the post:
creatoreconomy.so/p/guide-to-nft… Image
7/ This sounds too good to be true, what are the downsides?

1. It costs $70-100 USD to create an NFT.

2. Most likely you won't be able to sell your NFT for tens of thousands of dollars.

3. Be careful buying expensive NFTs that might hold value over time.
8/ Here's the bottom line with NFTs:

In the creator economy, most of the value should go to the creator and the fans, not the platforms.

NFTs and crypto will make this a reality.
9/ @NERFWRLD and I will be hosting an NFT 101 room on Clubhouse this Sunday night at 8 PM.

Look forward to seeing you there!
joinclubhouse.com/event/Prao5pyG

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More from @petergyang

14 Feb
📈 Perez Framework for Bitcoin and NFTs

Carlota Perez broke down past technology cycles into 2 phases and 4 steps:

1. Installation phase
a) Irruption
b) Frenzy

2. Deployment phase
c) Synergy
d) Maturity

A quick look at how this framework could apply bitcoin and NFTs 👇
1/ The phases/steps are:

1. Installation phase

a) Irruption: Funding for new tech and infra

b) Frenzy: Speculation leads to asset bubbles.

2. Deployment phase

c) Synergy: Inequality leads to crash + regulation of the financial sector.

d) Maturity: Tech is broadly adopted.
2/ What's interesting is that there has always been a crash between the installation and deployment phases in past tech waves.

Let's look at how this could apply to Bitcoin and NFTs...
Read 6 tweets
12 Feb
Let's have some fun, what's the worst part of a product that you use regularly and otherwise like?

Bonus if you can add a screenshot.

I'll start 👇
Notion: Loading spinner Image
Twitter: DM search Image
Read 6 tweets
8 Feb
👀 Customer validation

1:1 user interviews
Focus groups
Research decks
A/B tests and metrics

All of the above is good, but there's an effective channel that people often miss:

Online community 👇
1/ An online community lets you involve users in the design process from the very beginning.

You can present ideas, share mock-ups and get feedback before writing a single line of code.
2/ But an online community is not just for talking about your products.

It lets you talk to users about their lives and deeply immerse yourself in their needs and problems.

This way, you might be able to identify pain points that you didn't even think about.
Read 4 tweets
7 Feb
Let's say we build decentralized Twitter - where no single entity can come between you and your audience.

What will we do about the spread of hate speech, misinformation, and personal attacks?
Started thinking about this after listening to @kevinrose on @APompliano's podcast:

In some ways, Reddit is a good case study:

1. Each subreddit has its own rules
2. Reddit also has platform level rules
3. Reddit will step in to ban a community if they feel that #2 is violated (e.g., /r/TheDonald)

With real decentralization, there is no step 2 or 3. 🤔
Read 4 tweets
5 Feb
📈 The single best analogy that I've heard for growing a platform and community from scratch is from Alex Zhu at Bytedance.

Thread 👇 Image
1/ Building a community is like discovering a new land.

Let's say you just discovered America and you want people from Europe to migrate to your country.

How?
2/ Europe is very developed, but in America, there's no population and no economy.

Yet Europe isn't all sunshine and roses.
Read 9 tweets
4 Feb
🎙 Clubhouse scaled from <1M to 6M registered users in 2 months (source: @bvajresh).

Here's how the app grows through FOMO:

1. FOMO on top creators
2. FOMO on the best content
3. FOMO on invites
4. FOMO on growing audience
5. FOMO on delightful experiences

Quick thread 👇
1/ FOMO on top creators

Creators like @naval and @pmarca were active on Clubhouse from the beginning. Can't miss creators/content like The Lion King Show and @elonmusk (@GoodTimeShowCH) drove global word of mouth.
2/ FOMO on the best content

When a top creator goes live on Clubhouse, people feel a sense of urgency to tune in because:

1. Clubhouse content is not recorded
2. Clubhouse content is shared on social media in an incomplete state (which piques more interest to tune in)
Read 6 tweets

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