An NFT is a record that shows who owns a unique piece of content.
Creators produce unique content such as images, videos, songs, and essays.
With NFTs, fans can now own your content and directly invest in your success.
2/ I already own my content, why do I need NFTs?
You don't really.
Today, middlemen sit between you and your fans to:
1. Take most of your earnings 2. Own your content rights 3. Control how many fans see your content
Just look at artist revenue share in the music industry:
3/ How can NFTs help?
NFTs let you sell ownership of your content directly to fans. Each time a fan resells your NFT, you also get an additional royalty payout.
NFTs help creators make more money by cutting out the middlemen.
4/ Why would fans spend money to own digital content that they can get for free?
NFTs help fans make money by betting on the creator's potential. If a fan buys your NFT and then you become famous, they can resell it at a much higher price.
1. Each subreddit has its own rules 2. Reddit also has platform level rules 3. Reddit will step in to ban a community if they feel that #2 is violated (e.g., /r/TheDonald)
With real decentralization, there is no step 2 or 3. 🤔
🎙 Clubhouse scaled from <1M to 6M registered users in 2 months (source: @bvajresh).
Here's how the app grows through FOMO:
1. FOMO on top creators 2. FOMO on the best content 3. FOMO on invites 4. FOMO on growing audience 5. FOMO on delightful experiences
Quick thread 👇
1/ FOMO on top creators
Creators like @naval and @pmarca were active on Clubhouse from the beginning. Can't miss creators/content like The Lion King Show and @elonmusk (@GoodTimeShowCH) drove global word of mouth.
2/ FOMO on the best content
When a top creator goes live on Clubhouse, people feel a sense of urgency to tune in because:
1. Clubhouse content is not recorded 2. Clubhouse content is shared on social media in an incomplete state (which piques more interest to tune in)