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Kaleigh Moore

25 Feb, 9 tweets, 2 min read

A lot of people ask about how I approach the thousands of words I write every week.

Quick thread!

1/ It all starts with a Google Doc that includes:

-Project specifications (word count, summary, goals)
-Company style guide
-Relevant links; research
-Keywords

Now the blank page isn’t so blank anymore.

Filling in basic information is a great trick to get the ball going.

2/ I've created a brief template so I'm not gathering these sections every time I get a new assignment

(It's included here: kaleighmoore.com/products/freel…)

3/ From there: Outline.

That means time to do some Googling.

I start by looking at what others are saying and start thinking about how I can differentiate my piece.

4/ I also look at related searches and questions people have about the topic.

What are people curious about when they search your topic?

Chances are, the reader will have the same questions you have.

I try address those questions to keep things engaging and relevant.

5/ Data and stats come next.

I look for new data/research that illustrates and backs up the theme I'm writing about or the point I'm working to make.

6/ Then I do some expert outreach.

Twitter is my go-to for finding these folks (and it's also why you should have your expertise included in your bio here!)

7/ I've now got a rough outline, so I send that off to my client for review to be sure we're on the same page before I get into a draft.

From here, I want to know:

What am I missing?
How can I make this stronger?

@EmmaFayeS

If you want even more insight into this process (+ that of @EmmaFayeS!) go listen to this episode of the Freelance Writing Coach Podcast: freelancewritingcoachpodcast.com/episodes/our-w…

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More from @kaleighf

Kaleigh Moore

@kaleighf

23 Jan

It’s shocking to me how many companies throw money at content marketing with zero strategy behind it—just some loose terms to target for SEO.

You can get much better ROI if there’s a method to the madness.

Some suggestions...

Take a journalistic/reporting approach.

Connect the dots around themes, patterns, and trends in your space. Make new points. Add to the existing conversation.

Tell stories.

Pull back the curtain on your company. Spotlight clients with success stories. Talk about wins and failures. Add a human element to your brand.

Read 7 tweets

Kaleigh Moore

@kaleighf

21 Jan

Not sure how to develop your own writing voice?

You can actually use punctuation to stylize your writing voice in a big way.

Quick thread on how to do it! ✍️

1. The colon

Colons are great for two key things: Emphasis and reinforcement.

If you’re introducing a quote, you can use a colon instead of a comma to emphasize the message inside the quotes.

Example: My mom always told me: “If it seems too good to be true, it probably is.”

2. The em dash

This one’s my personal favorite. An em dash is what to use when you’re interrupting yourself with an interjection or something you want to draw attention to.

Example: I need a vacation—I mean, who doesn’t, really—but I have a hard time giving myself permission.

Read 5 tweets

Kaleigh Moore

@kaleighf

4 Jan

1/ Today's writing lesson: How to transition between paragraphs (and ideas.)

This is a tough thing, but it's all about *building bridges.*

Here's what you need to know. THREAD!

2/ Bridges and transitions are phrases and words that help your writing flow better.

Without them, your article might feel jumpy, abrupt, or hard to follow.

Try these tactics when you notice this in your writing.

3/ Sequential transitions, AKA pointing out a relationship between two ideas.

To connect ideas that are related, use a transition like 'As a result' or 'This implies that' to continue the thread you're building.

Read 6 tweets

Kaleigh Moore

@kaleighf

17 Dec 20

Want to know the secret to getting past the blank page when you sit down to write?

Here's how I've mastered it. THREAD!

1. You need to write an ugly first draft.

This doesn’t have to be pretty, make sense, or go into detail yet — it just needs to be words on the page.

I’ve seen lots of people talk about the idea of “writing ugly” at a high level, but not many that spell out how to do it.

2. First things first: Create a framework.
Before you try to get too in-depth, create a loose framework. It should look something like:

· Intro
· Background
· Specific Points/Ideas/Tips
· Conclusion

This allows you to visualize what you'll build upon. It’s your road map.

Read 9 tweets

Kaleigh Moore

@kaleighf

7 Dec 20

How to write a solid blog post in one hour.

THREAD.

1. You need direction (so you can focus and write efficiently.)

Start by filling out a writing brief for yourself. It doesn't have to be super detailed or fancy. I have a template you can buy here: gumroad.com/l/creativebrief

2. From your brief, start working on your outline. Start in the middle and build out your sections with bullet points.

Leave the intro and closing for later.

More on outlining: kaleighmoore.com/blog/2019/5/24…

Read 10 tweets

Kaleigh Moore

@kaleighf

12 Oct 20

How writing makes you smarter: A Monday thread.

1. Writing is a neuron-pumping activity that challenges your brain to translate shapeless ideas into logical, syntax-conforming sentences.

It’s mental gymnastics when you have to take a fuzzy concept and transform it into words.

2. It changes your vocabulary, as you have to find the right words that match up to your ideas.

3. It changes the way you speak, as it forces you to work on sentence structure, composition, and general idea communication...which informs the way you sound OFF the page as well.

Read 9 tweets

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