Why are creator-moguls important? (Tks to @tzhongg for the expression)
2 — They build REAL communities that engage and ultimately help people in those communities feel connected. (Ingroups 101)
3 — The creators in the passion economy (tks @ljin18) build so much value in their communities. At Atelier, we are thinking about how those creators can be better sustained. Brand partnerships and #ad feels a little clunky.
We will see creator-led brands become the most important #CPG & #DTC companies over the next 10 years.
5 — Just like how @tiktok_us democratised video-creation tools and allows creators to launch masterful clips to their communities. Just like how @instagram did for images. Soon we will see the rise of product-creation platforms across all verticals.
6 — These platforms will allow creators to launch brands with a step-change in quality, speed and fitness-for-purpose
7 — Atelier is one of those platforms. Helping creators, founders and brands launch physical products quickly and efficient through a verified, global network of manufacturers.
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