Thread by @zic_toti

I snapped on my lecturing hat today...

So, here goes nothing:

How to write sizzling bullet points that inject more sales power into your copy...even if your body copy reads like a suicide note

Bullet points are the backbones of high selling copies.

You can get away with an...

average copy just buy crafting hot bullet points

And the good thing is...

Great ones never get rusty.

You can use them over and over again...and they'll still get the cash register ringing.

And how do you craft a good one?

Well, there are no hard and fast rule for creating..

hot bullet points.

But there's just one proven way of crafting hot bullet points and it's by studying good ones.

Get yourself a swipe file of successful ads, study them carefully and practice as you go.

To give you a headstart, here are few ones I used in a recent project of..

mine:

• Why 'fear' should be your most treasured quality (...keep this is in front of you
and everything suddenly aligns)

• One shocking (but crucial) reason why every graduate banker you know should quit their jobs
today and start selling water in a Toyota Corolla car...

by tomorrow morning

• How to use the ‘dog-and-bone’ strategy to get people to beg you to collect their
money (use this and watch even the most skeptical prospect hit the Buy button)

Etc...