Hard-Core Lessons From Starting A Small E-commerce Store On a Shoestring Budget

Lesson 2: Sell Offers Not Prices

In lesson 1, we talked about the best kind of products to sell for a start. Today, we'll be discussing something more important.

Something that can make...
or break your small business, which is pricing!

You see...

My friend and I are actually selling very popular products that other people sell even here on Twitter.

But we thought of an offer that could make people buy more from us with less resistance.

So, we started testing👇🏾
different offers and products to see what works and what doesn't.

And before long we discovered what actually works.

It was a "Buy Two And Get One Free" offer.

We told them to buy two of the product and we will send one to them free of charge with free delivery.

Now, you...
might say: "Weren't you having losses?"

No, we weren't. The thing is, the customers were actually paying for the three plus our profit😃.

Others were selling one products at about N6,000 but we were selling at N8,500. Yet, they were coming to us.

You see, people just want...
the feeling of paying less for more.

In this current competitive market, the worst thing you will do to your business is not making good offers.

People don't buy prices they buy offers.

If you're not making good offers, you're certainly not...
in business.

Sell offers not prices.

See you in lesson three.

Like and retweet 📍📍

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Stephen O.

Stephen O. Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @zic_toti

3 Dec
Hard-Core Lessons From Starting A Small E-commerce Store On a Shoestring Budget

Lesson 1: Not Every Product Is Fit For You.😃

About 4-5months ago, my friend @semmychuks and I decided to set up a lil e-commerce store with very little capital.

So, we sat down and thought about..
some products that could give us immediate return and good product selling experience.

We thought of a whole lot of products including health products and other stuff...but we finally settled at selling a simple vanity product.

Now, what are vanity products?

These are...
products that people love to buy and are already buying. Example: handbags, shoes, wristwatch, accessories, clothes, hairs etc.

Back to my story..

We got our first products and started marketing. After our first ad, we realized that a lot of people actually wanted this...
Read 6 tweets
27 Jul
The Ice-cream Rule Of Copywriting

Once you get THIS right, your conversion rate automatically TRIPLES!!
_________

You may know it as something else...but I'd love to call it the Ice-cream because..

Just like an Ice-cream, you take the first lick and then another till the👇🏾
entire bowl is empty and...

Same principle applies to great copies that really bring in money.

When your prospect starts reading your letter, you don't want them to stop and pick out bones—like when eating a fish.

No!

You actually want them to read the first word, down to the
second...till they take your desired action.

And you only can do this by looking for an edge when editing your copy.

Pick out things that don't belong in the copy...cross your T's and dot your I's.

You gotta make sure the ingredients (words and emotional plugs) mix and run
Read 4 tweets
11 Jul
Could Kanye West "trump" Trump in the Next election With This?

It's no news that one of the most controversial rap artist in history has indicated interest in becoming the next American president.

But...

The real news lies in the recent insider gossip we just learnt...
about the Stars next groundbreaking move.

Insiders called it "very strange yet manipulative" move that could seal his place as the winner of the 2020 presidential election.

Confirmed in-house sources revealed that Kanye plans to outmaneuver President Trump in his own game by...
Stop there SIIIRRRREEE!

You see how interesting it is to read THIS.

Why?

Because, it's news!

Your prospect will literally skim through a pile of serious work just to read a few pages from today's papers.

People love gossip and they love being on top the recent gist!

👇🏾
Read 4 tweets
3 Jul
Why You Should Never Write Long Copies Again

I know...

I know this sounds crazy...

And goes against every single thing you've learned so far.

Well my friend, I'm about to debunk all those lies.

They say:

"Long copy sells"
"5000 words does the magic...blah blah blah"

The...
truth is, you don't need all the word in the English lexicon to pass your message across.

You only need ENOUGH words to do that.

And I'm going to show you exactly what I mean...

Before the end of this short thread, you'll learn how to craft killer copies without writing an
entire Bible.

That said...we move.

So let's say you just got a writing Gig at MTN and you are expected to craft a nice compelling sales message...

Selling one of their latest product offers to an audience list of loyal customers—who have bought multiple products from the
Read 9 tweets
2 Jun
How NOT to Sell Your Way Into Poverty

A Short Thread On How David Oglivy Brought In Millions for Rolls-Royce without "Selling" One Car...And How YOU Can Do The Same Now!

_____

At $13,000-16,000 for one car...

The Rolls-Royce ad below ran for 25years straight...

And...
brought in millions of dollars for Rolls-Royce.

If you can see through the 'copy wizardry', you'll realize that David Ogilvy didn't sell this car.

Instead...

He let the prospect realize how much they'll love to ride in a Rolls-Royce...

He never tried to 'convince' the reader
to buy...

Actually, he let the reader desire to own a Rolls-Royce.

And how did he do it?

By showing the reader how cool and better their lives would be by riding in a Rolls-Royce.

He stated the interesting and fascinating facts about this super car that actually interests the
Read 6 tweets
1 Jun
Deep Copywriting Lesson From World's Most Powerful Bird

This One Lesson Will Save You From Wasted Ad Money...and Quadruple Your Sales INSTANTLY
_______________

Now...

Take a close look at the photo below 👇🏾

The circled object is an eagle and it's prey.

If you look very...
closely, you'll see that the prey is twice as large as the eagle...

But somehow someway, the eagle managed to feast on it.

Amazing right?

Yeah!

You see...

Knowing fully well that his prey was a large one, the eagle devised an unusual strategy to capture his big lunch..👇🏾
Unlike the usual "land-capture-devour" method...

He grabbed his prey while still on flight,

Threw it off the mountain cliff...

And let the prey free-fall on sharp stones and...

Eventually die...

So rather than struggling to kill it, he let the stones do the job for
Read 6 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!