Thread by @BrianFeroldi

From 0 to 100,000 followers

Here's everything I've learned about using Twitter⬇️

Twitter is unlike every other social media platform

🛑It's NOT for connecting with friends you already have

✅It's for connecting with people you don't know

It's a micro-blog that gets blasted out to strangers

Treat it as such!

Strangers aren't interested in:

🛑What food you are eating
🛑Where you are on vacation
🛑Your current activity
🛑Your favorite sports team
....etc

They are interested if YOU can make THEIR Twitter feed better

(Use Facebook/Insta/Snap for personal posts)

The best reason to grow on Twitter is networking

Twitter has lots of AMAZING people

Most won't accept DMs unless they follow you

Twitter has connected me personally with people like @wealthy_barber

I read his book 15 years ago and now we know each other

Thanks, Twitter!

Twitter is also extremely useful for executing my mission,
which is

"to spread financial wellness"

I take mission statements seriously and I'm SUPER passionate about mine

That's why it's front and center on my bio!

My social media growth strategy is based on4⃣pillars:

1⃣Be Authentic
2⃣Be Consistent
3⃣Be Curious
4⃣Be Kind

The internet has plenty of fake & mean people

I refuse to be one of them

To grow, you must understand how people use Twitter

We scroll our feeds quickly

1⃣Formatting
2⃣Matters
3⃣Make
4⃣Tweets
5⃣Easy
6⃣To
7⃣Read

How strangers decide to follow you:

1⃣Your Tweet gets on their feed somehow
2⃣If they like it, they click your profile
3⃣They judge your last 10 Tweets for quality
4⃣If they think you can add value to their feed, they follow

My biggest follower boosts come from other accounts recommending me

@bromarMorales
@dhaval_kotecha
@sweatystartup

All had Tweet storms go viral that said to follow me

They each got me 2,000+ followers in 24 hours

Be worth recommending!

Social proof matters A LOT

Few want to follow an account with <100 followers

Many want to follow accounts with >10,000 followers

Social proof dynamics mean that followers COMPOUND

10 ➡️ 100
100 ➡️ 1,000
1,000 ➡️ 10,000

Each order of magnitude change takes a similar amount of time

My follower count is a classic compounding curve

Capture your Tweet ideas!

Tweet ideas come to me randomly throughout the day

I write them down right away

I keep a list of Tweet ideas in my drafts folder:

1⃣Create Tweet
2⃣Click the X
3⃣Click "Save"
4⃣To retrieve, click "Unsent Tweets"

People want to follow accounts that

Make them laugh
@Cokedupoptions
@dougboneparth
@ParikPatelCFA

Make them smarter
@Julian
@gregisenberg
@george__mack

Make them think
@orangebook_
@dmuthuk
@naval

Are subject matter experts
@APompliano
@david_perell
@mkobach