Most people don’t realize how incredibly rare it is to produce significant, useful, interesting content—specifically WRITTEN content—for a period of 5 years or more.

The dedication and consistency of effort required are extremely uncommon traits.

Short-form content is changing this reality by reducing FRICTION on both sides—creation and consumption.


I’ve run websites since 2005 yet never blogged consistently for more than 2 years.

But I’ve been shitpoasting on Twitter non-stop for 13 years!


Twitter takes the edge off.

My tweets don’t have to be perfect.

Hell, they can only include 280 characters—how much pressure can there be?

This opens up a much broader range of written experiences and emotions.
I can make throwaway jokes.

I can be pithy.

I can capitalize on the Zeitgeist and make viral comments that are very much rooted in the NOW.

But I can also go deep!

I can thread tweets together and make detailed points.

I can tell you a story.

I don’t need a draft or a plan.
Short form is the answer to long-term production and engagement.

And soon, I will help you transform your online presence with the power and convenience of short form content.

You’re already creating the content.

You just need a synthesis layer to USE IT effectively!

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More from @pearsonified

5 Apr 20
My man @jackmurphylive provided some great insights after my thread went viral, and I've watched him employ a very smart strategy after his own threads went viral.

Let's take a closer look...

A viral thread can bring hundreds—or even thousands—of followers to your doorstep.
But these new followers have essentially been dropped into an arbitrary spot your timeline.

They know which content brought them to you, but they may not have *any* real idea what you're about.

To make the most of these new connections, you've got to get them "on board."
On Twitter—and in business, generally—getting new people up to speed is called "onboarding."

The most effective way to do this is to introduce new people to your CORNERSTONE CONTENT:

• informative threads
• hall-of-fame tweets
• articles
• videos
• podcasts
Read 14 tweets
2 Apr 20
From November 2003 through July 2005, I worked in the prepaid cell phone and phone card industry.

Most of my work was in BFE meth towns and urban ghettoes.

I learned things about the poor in this country that most of you wouldn't believe.
The situation was HORRIBLE in 2005.

The opioid crisis was already in full swing in rural Kentucky, Indiana, Illinois, Missouri, and Ohio.

Small-town South Carolina was no better.

To think we are 15 years removed from that...

and things have only gotten worse...

Back then, small towns in Western Kentucky had *nothing* going on.

"Commerce" amounted to a Super 8 motel, a few gas stations, and fast food.

If you were in one of the better towns, you might have had the option to feast at Applebee's.
Read 28 tweets
16 Dec 19
I'm not waiting for your sh*t to load.

I'm not turning off my ad blocker.

I'm not taking action on your stupid pop-up form.

I'm not clicking a cookie consent button.

I'm not gonna put forth effort to cut through the ridiculous information density in your design.
I'm not reading text with horrible typography metrics.

I'm not reading *anything* over 115 characters per line.

I don't give a sh*t about your irrelevant hero image.

I'm not scrolling through a bunch of crap to get to the reason why I ended up on your site in the first place.
I'm not reading the 37 links in your navigation menu.

I'm not trying again after I moused over your dropdown navigation, but it disappeared because I moused too far.

Your "related posts" are obviously automated and irrelevant. Try harder.

No, I'm not emailing you for a price.
Read 5 tweets
9 Nov 19
A YangBanger just texted me.

His "persuasive pitch" was that automation will make 1 in 3 jobs obsolete by 2030.

This is utter horse sh*t.

I'll give you one example why, and you can extrapolate that out to other scenarios.

Here goes:
The jobs that exist now represent the most systematized and frictionless available.

INFINITE other job possibilities exist, but transactional friction + a lack of systems to support them make them appear to be non-viable relative to the jobs we "see" now.
Here's an example:

You own a property. It's got scads of problems that need repairs/fixing. Your landscaping is a damn mess.

Right now, you don't wanna hire some rando to do this stuff for a million reasons—trust, consistency, appearance of a "real business," etc.
Read 7 tweets
8 Oct 19
This new "dark mode" design trend is quite literally the worst trend of the last 18 years.

Light text on dark backgrounds highlighted the early web as coder types latched onto that aesthetic.

But we quickly learned that a high contrast environment puts major strain on the eyes.
As a result, we saw a major pendulum swing toward the more natural black-on-white palette that dominates in digital environments.

(As a rule, you want the object of interest to be effortless to focus on. B on W achieves this, W on B achieves the opposite.)
But this time, Apple is leading the charge (while somewhat ironically revealing how the company has indeed lost its way with design).

And the copycatters have been busy, much to the detriment of our retinas.

Check out the lickspittle from MacRumors 👇🏿
Read 7 tweets
27 Sep 19
Paying for web design is *almost certainly* a huge mistake.

Here's the approach you should take instead...

A very wise THREAD based on 14 years of experience with overbuilt, broken, and downright expensive websites:

A totally custom look that fits you or your business.

You're cool. You're interesting. You're special!

You need a design that reflects these obvious truths.

Also, you don't want to look like everyone else—that's super boring!

You have a TON of idiosyncratic needs/wants.

You may not feel this way now—

"I just need this little thing...and that little thing...and this other thing. It's pretty simple, really!"

Every one of those molehills is, in fact, a mountain.
Read 21 tweets

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