🚨WE HAVE NEWS 🚨 It’s safe to say that the #investor community on @reddit is not traditionally who we think of as our supporter base. But they definitely surprised and overwhelmed us over the weekend. A THREAD. @CNN @CNBC @business @WSJ
Our adoption program is one of our main grassroots fundraisers. In a typical weekend, we might get 20 new adoptions. This weekend, the numbers astonished us. fosseyfund.salsalabs.org/adopthomepage/…
On Saturday, a friend alerted us that a member of @Official_WSB subreddit had posted a symbolic adoption of our infant gorilla #Urungano , a reference to the #WSB motto: #apestogetherstrong . It caught on.
Adoption after adoption followed. Today, we have new numbers to share. Thanks to #WallStreetBets , we’ve received more than 2000 new adoptions totaling over $265k. JUST SINCE SATURDAY 😳. And it’s still coming.
And you can *bet* those funds will go straight into our field programs, where 365 days a year we’re tracking, monitoring and studying wild gorillas and their habitat, and helping people who share their first home.
As it turns out, gorillas are a great #investment ! Gorillas live in the Congo Basin, the second largest rainforest in the world and a natural defense against #climatechange . When we save gorillas, we save the planet. How’s that for #ROI ? mckinsey.com/business-funct…
The simple act of #guerillafundraising (get it?) will go such a long way toward supporting our work and mission. THANK YOU!

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