The adoption of digital channels has happened quicker than expected with COVID — the need for digital accessibility has been thrust into the spotlight.
1 in 6 Australians have a disability
Everyone benefits when we design clear and accessible experiences.
They're sharing a case study about low visions and blind users.
Audio description services aren't available on Australian TV, but are available on some subscription services like Netflix
— People with vision impairment live with other people, so voice only interfaces don't create an inclusive experience
— Voice interfaces need to be as quick to use as graphical interfaces
— Most streaming services are TERRIBLE for screen readers (example of Channel 7)
Consider the amount of content on a page, and how much information the user needs to know based on the context they're using the experience for.
They're now sharing a better quality screen reader experience from netflix, even in this experience the play button is disconnected from the title of the movie and through a number of elements.
Why don't we consider accessibility more?
Lack of accountability for inaccessible products.
Assume there are no accessibility needs in our audience.
Clients want aesthetics.
Planning research with disabled participants
Accommodate for their context — Viv did all her research over the phone because it made it easy for participants to be able to participate.
Be aware of the varying degree of sensitivity and express kindness.
Kim will now talk about recruiting for diverse groups of people.
Kim has a gif of @AskableApp's interface showing the different segmentation questions she uses.
Kim is sharing her experience recruiting for young people going through their learning process.
Because Askable had an 18+ limit on participants they recruited parents who could organise and participate in an interview with their child.
A few tips for recruiting young people
Create a warm and welcoming environment
Make it fun
Working with non-tech savvy participants
Ask if your participant has had experience using your testing platform.
Have a plan B & C for when the tech fails.
Provide clear instructions to assist with tech setup.
Do not assume older participants are not tech savvy
A huge part of design research is emersing yourself in the context and understand people's challenges and needs.
The campaign created characters — a helpful grandmother and child super heros to show kids how to use the toilet, wash their hands, and design the solutions with the community.
Kat is telling a story about the first time she went to a mining site for research — she managed to get 1 question in before the participant asked "why should I help you IT folk out, you're here to take our job?"
Orica is the number one global supplier of commercial explosives 🧨