Thread by @RohanIrvine

We're at the last presentation of Design Research 2021!!!!

Ruth Ellison, Director of Digital Squads & co-Lab at the Digital Transformation Agency

&

Michelle Pickrell, User Insights Lead at eHealth NSW

— A Framework for Creating Actionable Insights

#DR2021

Ruth and Michelle have condensed a half day workshop into this 20 minutes presentation [prepare for a whirlwind!]

"What do I do with all this data???!!?"

It's not the data from research that impacts a product, it's the insights from the analysis that are most impactful.

We have to make sure we don't fall into the trap of categorising a finding as an indight

Hierarchy of meaning

Data
Findings
Insights
Actionable Insights

Actionable Insights Framework

1. Gather data
2. Analysis and Synthesis
3. Find themes and create findings
4. Create insights
5. Prioritise
6. Refine actionable insights [takes the longest time!]
7. Organise insights into digestible format

We often have less and less time to work on insights so deliver less actionable insights.

They'll be focussing on steps 4-6

Insight Creation Canvas

Insights are a combination of data and knowledge

Ruth and Michelle are now going through each section of the canvas and how to fill them out.

A good insight is:

—Grounded in data
—Simple in language and context
—Meaningful and memorable
—Fresh perspectives that challenge exisiting assumptions about users
—Aligned to strategic priorities and business goals

They had the what and why so it was time to create their insight

How do you turn an insight into an actionable insight

Situation-Frustration-Future Desire framework

A great insight needs to inspire action!

Thank you both so much @RuthEllison @uxmich!!
(can you post that heirarchy of information slide😀?)

#dr2021

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