Next up we have Caylie Panuccio, Senior Researcher at Seek — Sociolinguistics, Design Research, and You: How to Languate Gooder
#dr2021
#dr2021
How can applying core concepts in sociolinguistics affect our research?
How the way you sound and the words you use may influence participants responses.
Prescriptivism: one variety of language has a higher value than other varieties, and this variety should be imposed on everyone.
Describe instead of prescribe
Avoid judgement and 'editing'
Languating good is totally OK!
Describe instead of prescribe
Avoid judgement and 'editing'
Languating good is totally OK!
Encourage note taking as a stream of consciousness activity, don't infer what was said.
Registers and jargon
Register: variety of language that is determined by what you are talking about (think legalese)
Jargon: the really technical words you might find in a register
Register: variety of language that is determined by what you are talking about (think legalese)
Jargon: the really technical words you might find in a register
Use word swaps, does it pass the 'mum and dad test?' 
Do your experiences represent that of your users?
Language expresses personal identity
What does your accent and word chose say about you?
Does it change depending on where you are?
Are you aware of this?
Situational code-switching (styles)
Meet participants where they are
Language expresses personal identity
What does your accent and word chose say about you?
Does it change depending on where you are?
Are you aware of this?
Situational code-switching (styles)
Meet participants where they are
Is the participant code-switching? How can you make them more at ease to share their authentic self.
Phatic communication:
Idle chit chat is never really idle!
Avoid stereotyping, contrasting two cultures or groups on the basis of one thing
Focus on the individual and unique
Idle chit chat is never really idle!
Avoid stereotyping, contrasting two cultures or groups on the basis of one thing
Focus on the individual and unique
Status and contextual identity
Place yourself at a lower status compared with your participant. By default there will be a power imbalance being the research in the room.
Who are you in the research room?
Place yourself at a lower status compared with your participant. By default there will be a power imbalance being the research in the room.
Who are you in the research room?
How we as a design research community talk about what we do and how we present ourselves to others.
We need to look inward.
We need to look inward.
Which contexts is this paragraph applicable to?
In groups and Out groups
In groups classify those not within the group negatively — the in group use language, complex words and jargon, to ostracise the out group.
In groups classify those not within the group negatively — the in group use language, complex words and jargon, to ostracise the out group.
You can make people feel excluded by using words and concepts that others might not understand.
When explaining to stakeholder you need to use just enough technical language to convey you know what you're doing AND explain it well enough that they don't feel excluded.
When explaining to stakeholder you need to use just enough technical language to convey you know what you're doing AND explain it well enough that they don't feel excluded.
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