Next speaker is Alex Crook, Product Design Research Lead at the ABC
— Reimagining ethnography during COVID with adults, kids and cars
#dr2021
— Reimagining ethnography during COVID with adults, kids and cars
#dr2021
Alex looks after all research across the ABC's digital products, she started just before the first covid lockdown in March 2020.
All research was previously done face to face
All research was previously done face to face
How did they adapt to the changes while trying to keep research and design on track?
They took a human centred approach to redesigning their research processes.
They took a human centred approach to redesigning their research processes.
Doing remote research opened up research to a wider group of people
One of the struggles they had was figuring out how to do remote usability testing.
Their audience was young children, so they had to figure out how to make the testing a fun activity.
Their audience was young children, so they had to figure out how to make the testing a fun activity.
They set homework tasks, an exercise book for the parents and the kids to fill out.
They asked the parents to film how their kids interacted with the ABC app.
They asked the parents to film how their kids interacted with the ABC app.
This video is great, really casual conversation with a parent and kid talking about TV shows
The homework tasks helped prep the researchers for the interviewers.
Interview approach
Child-led
Adjust communication styles
Build rapport
Lean into current behaviour
Child-led
Adjust communication styles
Build rapport
Lean into current behaviour
Many of the parents chatted on the phone or tablet, as they talked they would flip the camera to show the kids watching the app.
The method was so successful they've been able to fill up their product roadmap from unexpected insights.
A couple tips for remote testing with kids.
A couple tips for remote testing with kids.
The second case study is about in-car technology and it's impact on listening behaviour.
How do you research people in cars listening to audio during covid?
Conducted 12 diary studies over a 7 day period.
It was the best methodology for understanding what's going on in the car without getting in it.
It was the best methodology for understanding what's going on in the car without getting in it.
There was then a follow up interview with diary study participants and interviews with car sales experts to understand how the technology is impacting car experiences.
In the background of this picture is the first draft of the insights map about what listening means in cars. It great and became incredibly complex so they turned it into a more easy to access 'recipe' book.
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