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Alana Wade & Serena Lai, User Researchers at the Digital Transformation Agency
— Gloves in the time of Corona - Guerrilla Testing in a Pandemic
#dr2021
Alana Wade & Serena Lai, User Researchers at the Digital Transformation Agency
— Gloves in the time of Corona - Guerrilla Testing in a Pandemic
#dr2021
How can we test face to face when the advice says "Don't go near people?"
We need to test some facial recognition software in a week. And it has to be on a government device.
We need to test some facial recognition software in a week. And it has to be on a government device.
Traditional face to face sessions weren't going to solve their constraints so they opted for guerilla research.
Mitigation
They ensured a range of locations to get a demographic mix and practiced observing research from a distance.
So what was the plan?
2 days in-field research
Downloaded facial recognition onto phones
Covid safe packs
Mapped locations out
2 days in-field research
Downloaded facial recognition onto phones
Covid safe packs
Mapped locations out
T-1 — Prepping for testing by using the two devices, troubleshooting it and packed the backup phones, charges, battery banks, name tags and government lanyards as well as hand sanitiser, wipes and gloves.
T-1 — Dry run, switching places being moderator and participant, timing how long the session would be, how to position themselves for observing, and which type of gloves worked best for the mobile screens.
Day 1 — Research & Retro
Outside a large shopping centre, everyone said "No" took fake phone calls, pretended to see something in the distance.
They only got 3 participants.
But they got an insight — one app didn't work outside in the sun 😅
Outside a large shopping centre, everyone said "No" took fake phone calls, pretended to see something in the distance.
They only got 3 participants.
But they got an insight — one app didn't work outside in the sun 😅
Day 2 — Research
Moved to multiple locations, big shopping centres, local community areas, local IGA's.
Took a DTA banner and had the comms team do a social media campaign to let people know they were testing.
They put all the anti-bacterial equipment visibly
Moved to multiple locations, big shopping centres, local community areas, local IGA's.
Took a DTA banner and had the comms team do a social media campaign to let people know they were testing.
They put all the anti-bacterial equipment visibly
Day 2 — Research cont.
Standing in front of the banner allowing people to come to them was much better!
People approached, after learning what we were doing they wanted to get involved.
More onlookers became curious, people started lining up to have a go.
Standing in front of the banner allowing people to come to them was much better!
People approached, after learning what we were doing they wanted to get involved.
More onlookers became curious, people started lining up to have a go.
Day 3 — Synthesising, analysing and report writing.
Smaller local shops were better for community engagement, people were excited government reps were in their area getting their feedback.
Smaller local shops were better for community engagement, people were excited government reps were in their area getting their feedback.
Lessons Learned.
Have visibility of purpose so people don't think you're selling them something
High traffic areas aren't necessarily the best place to get the most feedback
Vary your locations (but not too many!)
Have visibility of purpose so people don't think you're selling them something
High traffic areas aren't necessarily the best place to get the most feedback
Vary your locations (but not too many!)
Lessons learned cont.
Making people feel safe was absolutely key!
Some gloves work better one devices that others.
People loved knowing they were helping
Making people feel safe was absolutely key!
Some gloves work better one devices that others.
People loved knowing they were helping
Biggest take aways for Guerrilla testing
Be okay with rejection and criticism
Even with all the no's it's well worth it to get the results
Be okay with rejection and criticism
Even with all the no's it's well worth it to get the results
@threadreaderapp unroll please
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