Next presenter is Laura Ryan, Partner and Strategy Director at Future Friendly
— The Role of the Design Researcher in Creating a Wellbeing Economy
#dr2021
— The Role of the Design Researcher in Creating a Wellbeing Economy
#dr2021
What Laura will cover today
What is a wellbeing economy?
Why should I care about it?
What is the role in design research for augmenting products and services for a wellbeing economy
What is a wellbeing economy?
Why should I care about it?
What is the role in design research for augmenting products and services for a wellbeing economy
What is a well being economy?
in 1968 Robert Kennedy critiques GDP as a measure — "In short, GDP measures everything except that which makes life worth while"
in 1968 Robert Kennedy critiques GDP as a measure — "In short, GDP measures everything except that which makes life worth while"
Measuring progress on financial growth alone is sub-optimal.
We need a holistic approach to sustainably improve wellbeing
We need a holistic approach to sustainably improve wellbeing
Why should I care about a wellbeing economy as a design researcher?
We have a critical role to play.
Product and services are the way we interact with the designed world around us and it's having a massive impact on our wellbeing.
We have a critical role to play.
Product and services are the way we interact with the designed world around us and it's having a massive impact on our wellbeing.
Whether we choose to or not, as designers we are impacting people's well being.
We need to be conscious as researchers about what impact our actions have.
We need to be conscious as researchers about what impact our actions have.
Have you ever been in an interview in which someone asked for something that would create a negative outcome?
Case study about superannuation — big assumption was interact with your super to build literacy.
Case study about superannuation — big assumption was interact with your super to build literacy.
Hypothesis: If we make it easy for people to interact with their risk profile and investments
Then people will understand and describe accurately what actions they're taking.
Then people will understand and describe accurately what actions they're taking.
People with low financial literacy and high digital capability were able to use the tool efficiently but make decisions about their finances that they didn't really understand
What is the role in design research for augmenting products and services for a wellbeing economy
Comprehension comes first!
Comprehension comes first!
Design experiments that test people's comprehension before testing their desirability and value attribution.
If they can't comprehend it, it's very hard to prove it's valuable.
If they can't comprehend it, it's very hard to prove it's valuable.
Spot significance using outcomes.
Adopt an outcomes focused approach from day one and create alignment on those outcomes.
— It will help you spot significant moments in the research.
Evaluate and prioritise insights against those.
— Have the theory of change somewhere visible
— It will help you spot significant moments in the research.
Evaluate and prioritise insights against those.
— Have the theory of change somewhere visible
Balance Empathy with entrepreneurialism
Understand where the tradeoffs are being made and what the predicted consequences are for business and people.
An opportunity canvas is a great way to visualise all the information and surfacing the trade-offs to stakehodlers.
An opportunity canvas is a great way to visualise all the information and surfacing the trade-offs to stakehodlers.
Key Take Aways
Help teams understand insights by presenting tem in the context of outcomes
Lead the outcomes-framework from day one
Give stakeholders clear a framework for indentifying trade-offs, using evidence
Help teams understand insights by presenting tem in the context of outcomes
Lead the outcomes-framework from day one
Give stakeholders clear a framework for indentifying trade-offs, using evidence
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