Listen up:
Sometimes, there's no need for over-the-top headlines.
You don't walk up to a man that desperately needs a horse and say:
"How To Get To Abuja From Lagos Fast Using A Four-legged Animal"
Thats dumb!
Just tell him you have a "Horse for Sale"
That's all.
Why?👇🏿
Sometimes, there's no need for over-the-top headlines.
You don't walk up to a man that desperately needs a horse and say:
"How To Get To Abuja From Lagos Fast Using A Four-legged Animal"
Thats dumb!
Just tell him you have a "Horse for Sale"
That's all.
Why?👇🏿
Well, because this dude knows what he wants.
He's on a higher level of market awareness.
You just gotta make him the perfect offer:
"Take this horse home for free, keep him for the next 4 weeks, observe him closely...
And then, if you wish to keep him, send me a $4k check...
He's on a higher level of market awareness.
You just gotta make him the perfect offer:
"Take this horse home for free, keep him for the next 4 weeks, observe him closely...
And then, if you wish to keep him, send me a $4k check...
But if you don't want him, I'll come pick him up at $0.
I'll send you an apology letter with a refund for every dime you paid feeding him for 4 weeks.
Can I send him over by 6:30am tommorow?"
Finish!
No need for shenanigans and gimmicks.
Just hit the nail on the head.
👇🏿
I'll send you an apology letter with a refund for every dime you paid feeding him for 4 weeks.
Can I send him over by 6:30am tommorow?"
Finish!
No need for shenanigans and gimmicks.
Just hit the nail on the head.
👇🏿
Action point:
Ask yourself: "What do my customers/client want"
Quick results? Okay.
How do I tell them that I have a unique framework/product to help them achieve this?
Once you discover it, use it in your sales copy.
Ask yourself: "What do my customers/client want"
Quick results? Okay.
How do I tell them that I have a unique framework/product to help them achieve this?
Once you discover it, use it in your sales copy.
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