Thread by @zic_toti

Bullets!!

The part of the copy that a lot of gurus pay no attention to...

But guess what?

An average copy can get a major facelift by using fire bullets.

I've seen so many controls with just one paragraph of copy and the rest of the promotion is just pure bullets.

And...

there's no hard and fast rule for crafting bullets.

You just have to study successful ones.

Then study the product you're selling, take out every benefit or feature you can find and turn it into a powerful bullet.

Here are some examples from a recent project I worked on:

• "Why fear should be your most treasured qualities (...keep this is in front of you
and everything suddenly aligns)"

Inside the project, I was referring to how a new system was discovered due to
fear of failure.

• "One shocking reason why every graduate banker...

you know should quit their jobs
today—and start selling water in a Toyota Corolla car by tomorrow morning"

This part of the project talks about a water seller that earns 3x more than graduate
bankers using his Toyota Corolla.

And more...

You get the point.

If you want to👇🏿

Learn more about bullets study John Carlton's ads.

Man's too good with it.