Most people don’t realize how incredibly rare it is to produce significant, useful, interesting content—specifically WRITTEN content—for a period of 5 years or more.
The dedication and consistency of effort required are extremely uncommon traits.
HOWEVER...
Short-form content is changing this reality by reducing FRICTION on both sides—creation and consumption.
Example:
I’ve run websites since 2005 yet never blogged consistently for more than 2 years.
But I’ve been shitpoasting on Twitter non-stop for 13 years!
Why?
FRICTION!
Twitter takes the edge off.
My tweets don’t have to be perfect.
Hell, they can only include 280 characters—how much pressure can there be?
This opens up a much broader range of written experiences and emotions.
My man @jackmurphylive provided some great insights after my thread went viral, and I've watched him employ a very smart strategy after his own threads went viral.
Let's take a closer look...
A viral thread can bring hundreds—or even thousands—of followers to your doorstep.
But these new followers have essentially been dropped into an arbitrary spot your timeline.
They know which content brought them to you, but they may not have *any* real idea what you're about.
To make the most of these new connections, you've got to get them "on board."
On Twitter—and in business, generally—getting new people up to speed is called "onboarding."
The most effective way to do this is to introduce new people to your CORNERSTONE CONTENT:
His "persuasive pitch" was that automation will make 1 in 3 jobs obsolete by 2030.
This is utter horse sh*t.
I'll give you one example why, and you can extrapolate that out to other scenarios.
Here goes:
The jobs that exist now represent the most systematized and frictionless available.
INFINITE other job possibilities exist, but transactional friction + a lack of systems to support them make them appear to be non-viable relative to the jobs we "see" now.
Here's an example:
You own a property. It's got scads of problems that need repairs/fixing. Your landscaping is a damn mess.
Right now, you don't wanna hire some rando to do this stuff for a million reasons—trust, consistency, appearance of a "real business," etc.