1/ reflection from deal sourcing calls
the pandemic has leveled the playing field for startups
large conferences, $$$ sponsorships, and ad spend are no longer necessary to drive engagement
new channels and more content focus enables low cost brand and audience building
the pandemic has leveled the playing field for startups
large conferences, $$$ sponsorships, and ad spend are no longer necessary to drive engagement
new channels and more content focus enables low cost brand and audience building
2/ new marketing mediums require startup execs and sales teams to change their approach and upgrade their skills
engagement, expertise, and insight is more important than ever, and curation of brand "voice" requires more consideration when its diffuse across many channels
engagement, expertise, and insight is more important than ever, and curation of brand "voice" requires more consideration when its diffuse across many channels
3/ however, we've also seen a lot of companies get early traction but fail to convert it into recurring sales growth
will be interesting to see what startups and services emerge around converting a digital audience into actual sales from mediums like clubhouse, substack, etc
will be interesting to see what startups and services emerge around converting a digital audience into actual sales from mediums like clubhouse, substack, etc
4/ more than ever, personal brand matters just as much as corporate brand
kind of feels like Andy Warhol's "in the future, everyone will be famous for 15 minutes" but "every will sell all the time" and we're not really sure what the product is, yet
just random thoughts, wdyt?
kind of feels like Andy Warhol's "in the future, everyone will be famous for 15 minutes" but "every will sell all the time" and we're not really sure what the product is, yet
just random thoughts, wdyt?
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