1/ Depending on which Twitter bubble you live in, you may or may not have heard of BitClout

I won't tell you to buy tobydoy coin yet: bitclout.com/u/tobydoy

read the thread first, then decide for yourself
2/ BitClout is a blockchain based social network

from a UX perspective, it looks like a minimalist and shittier version of Twitter
3/ The core concept behind it is monetizing the clout of creators

if i think @austin_rief or @ShaanVP are rising stars whose status will only grow, i can log on and buy their coins
4/ The catch

to make an account, or buy the coins of other people, you have to buy $bitclout using bitcoin

also, you can't cash your $bitclout out yet

stay with me here
5/ The core idea is brilliant

how many times have you wished you could buy stock in a creator like @MrBeast or even just a really smart person

i would have 10,000 shares of @TZhongg if i could right now
6/ BitClout enables me to do exactly that

Despite it feeling like a huge scam (which i'll touch on in a sec) the experience of logging on to buy shares of people felt like i was living in the future
7/ But is it a scam?

probably not, even with the whole not-being-able-to-withdraw-money thing

just look at some of BitClout's investors:

Sequoia, Andreessen Horowitz, Social Capital, TQ Ventures, Coinbase Ventures, and Winklevoss Capital

I trust those names
8/ The other brilliant thing BitClout does is prey on human nature

yeah getting likes and followers is cool, but have you ever seen your market cap go from $10k to $100k?
9/ Am I "worth" $13,687

Who the fuck knows, but you can bet your ass that i want that number to be higher
10/ BitClout also made the genius (and possibly illegal) decision to add prominent figures to the platform before they even signed up

looking through the "top weekly creators" you'll see names like @naval and @elonmusk, even tho neither one of them have actually signed up
11/ But people are still buying and selling their coin

one @naval coin is worth ~$50,507 and he has a market cap of $16.6 million

but to "access" that $$ (remember cashouts aren't allowed yet) he has to claim his BitClout account

and here is BitClout's brilliant marketing ploy
12/ For @naval to claim his account, he has to "tweet out his BitClout public key and add #bitclout"
13/ That's a marketing flywheel if i've ever seen one

the more prominent the creator, the higher their coin price

the higher their coin price, the more likely they will be to claim their account by blasting out the BitClout name to their millions of followers
14/ So what's my ultimate position?

Cautious. Optimism.

I'm prepared to lose the $500 I put into the platform in order to ensure that i don't miss out on the massive upside of becoming an early adopter of a paradigm-shifting approach to social media
15/ I think that monetizing people, and not just their content, is the future

And I think BitClout has a shot to do it
16/ Okay, NOW go ahead and buy tobydoy coin

or don't

bitclout.com/u/tobydoy

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More from @tobydoyhowell

11 Feb
There are two things I optimize for when running @morningbrew social

1) building a community and 2) growth

here's a thread on how I approach community building

growth later
1/ The coffee mug emoji

This is by far MB’s most powerful community signal

If a picture speaks a thousands words, this emoji speaks a thousand characters

☕️ IS Morning Brew at this point

It conveys you read, work at, or love the Brew, all without saying a word
2/ Consistent responses

MB gets nearly 10,000 mentions every month so it's hard to respond to everybody

but you have to in order to build brand affinity

so I created a consistent reply i could reuse

you compliment the Brew, you get a 🤝☕️

@fridaybeers was my inspo for this
Read 12 tweets
4 Jan
Year-end predictions are always fun

either you're right, and everyone calls you a genius or you're wrong and no one lets you forget it

either way, people remember you

so here are 𝟭𝟭 𝗯𝗼𝗹𝗱 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀 I have for social media in 2021
1/ The sports industry will continue to drive innovation

~especially~ when it comes to video

I'm going to be borrowing ideas from team accounts all year

2/ More brands will elevate the employees behind their accounts

"People connect with people, not brands" is cliche but true

social media positions will evolve into build-in-public-y roles which creates a great flywheel effect for brands
Read 13 tweets
25 Nov 20
1/ Twitter has the most quirks of any platform

here are 12 of the weirdest (but also useful) "hacks" I've stumbled across from spending way too much time on it
2/ Pull a video directly from a tweet

1. Get ur phone out (only works on mobile)
2. Hard press the screen
3. Hit "Tweet video" and caption it whatever you want
4. Original poster will be credited automatically
3/ How to switch profiles while responding to someone

click on your profile pic and your other accounts will pop up. The best part is the copy you've written won't change

this is a lifesaver for people managing brand accounts
Read 14 tweets
17 Oct 20
Posted this question the other day and got 800+ responses

here's a thread breaking down the fourteen most common, creative, and hilarious ways people landed their current gig
1. "I created it"

this was BY FAR the most common response

Key takeaway: don't like your job? create one you do
2. Spray and pray

honestly didn't know the "scrape every company in a 10 mile radius" tactic was even a thing

Key takeaway: if you cast out enough lines, you'll get bites
Read 16 tweets
16 Oct 20
Both @APompliano and @stoolpresidente started podcasts recently with TikTok stars

but Pomp is going about it in a way smarter way than Dave is

quick analysis
1/ Dave's show is called the "BFFs Pod" and he's teaming up with @JoshRichards who has 22 million followers on the Tok

2/ Pomp's is called "Capital University." His TikTok star of choice is @BryceHall w/ 14 million followers

Read 8 tweets
16 Oct 20
1/ Creating content on Twitter can be difficult. A thread on the stack of tools I use to make my life easier
2/ Thread writing

Chirr app

Price: Free

What I like: has a nice blank space for drafting and a good auto-numbering feature

What I don't: have to copy and paste tweets into Twitter after thread is drafted and can't add pics

getchirrapp.com
3/ Video editing

Kapwing

Price: Free

What I like: great at pulling vids from youtube/twitter and overlaying captions + different audio on them

What I don't: Can't edit content older than 2 days on the free plan

kapwing.com
Read 10 tweets

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