Year-end predictions are always fun
either you're right, and everyone calls you a genius or you're wrong and no one lets you forget it
either way, people remember you
so here are ππ π―πΌπΉπ± π½πΏπ²π±πΆπ°ππΆπΌπ»π I have for social media in 2021
either you're right, and everyone calls you a genius or you're wrong and no one lets you forget it
either way, people remember you
so here are ππ π―πΌπΉπ± π½πΏπ²π±πΆπ°ππΆπΌπ»π I have for social media in 2021
1/ The sports industry will continue to drive innovation
~especially~ when it comes to video
I'm going to be borrowing ideas from team accounts all year
~especially~ when it comes to video
I'm going to be borrowing ideas from team accounts all year
https://twitter.com/Timberwolves/status/1341549081043202051?s=20
2/ More brands will elevate the employees behind their accounts
"People connect with people, not brands" is cliche but true
social media positions will evolve into build-in-public-y roles which creates a great flywheel effect for brands
"People connect with people, not brands" is cliche but true
social media positions will evolve into build-in-public-y roles which creates a great flywheel effect for brands
3/ Instagram hits a breaking point
it's just way too crowded from a UX perspective
Reels will be the sacrificial lamb
it will spin off into its own app, and then, slowly die
it's just way too crowded from a UX perspective
Reels will be the sacrificial lamb
it will spin off into its own app, and then, slowly die
4/ Instagram goes all-in on shopping
"Influencers will have their own digital storefronts where they can sell merch directly through their accounts and track inventory, sales, conversions, and shipping"
@denk_tweets predicted this back in April and I 100% agree
"Influencers will have their own digital storefronts where they can sell merch directly through their accounts and track inventory, sales, conversions, and shipping"
@denk_tweets predicted this back in April and I 100% agree
5/ Substack declines in popularity
the rise of Substack has created a visually homogeneous newsletter environment
the next-gen of newsletter platforms will emphasize design customization over ease of launch
the rise of Substack has created a visually homogeneous newsletter environment
the next-gen of newsletter platforms will emphasize design customization over ease of launch
6/ A fast-food brand creates an OnlyFans
Cardi B and other celebs have shown there's a huge non-NSFW appetite for using the space to directly interact with fans
"edgy" companies will begin following suit
DTF (direct-to-fan) marketing will take off
Cardi B and other celebs have shown there's a huge non-NSFW appetite for using the space to directly interact with fans
"edgy" companies will begin following suit
DTF (direct-to-fan) marketing will take off
7/ @stir goes big
Stir has already made waves with drops like OnlyTweets (onlytweets.co) and Presubscribe (presubscribe.me)
they understand creators better than any company I've seen
definitely one to watch
Stir has already made waves with drops like OnlyTweets (onlytweets.co) and Presubscribe (presubscribe.me)
they understand creators better than any company I've seen
definitely one to watch
8/ Rise of hyperniche newsletter/app combos
One example: create a newsletter focused on chess. Write about tournaments, tactics, personalities etc.
then build an app for that community based on audience needs
repeatable across niches (golf & poker are two that come to mind)
One example: create a newsletter focused on chess. Write about tournaments, tactics, personalities etc.
then build an app for that community based on audience needs
repeatable across niches (golf & poker are two that come to mind)
9/ Netflix leans into non-scripted content
and it will mine TikTok hype houses (which are already mini reality-TV shows) for content and personalities
Hulu x @charlidamelio are already doing this
and it will mine TikTok hype houses (which are already mini reality-TV shows) for content and personalities
Hulu x @charlidamelio are already doing this
10/ LinkedIn finally gets some organic social love
@TaylorOffer and @businessbarista have been on this bandwagon forever
some brands will bring their Twitter-esque voice to Linkedin and absolutely crush
@TaylorOffer and @businessbarista have been on this bandwagon forever
some brands will bring their Twitter-esque voice to Linkedin and absolutely crush
11/ @MorningBrew social hits critical velocity
Follower growth targets:
Twitter 250K
Instagram 225K
LinkedIn 150K
TikTok 100K
Follower growth targets:
Twitter 250K
Instagram 225K
LinkedIn 150K
TikTok 100K
12/ Finally, if any of these predictions sound spot on (or absolutely idiotic) I want to hear your 2 cents
and reply with your spiciest takes if there are any trends you think i missed
can't wait to see what 2021 social media has in store for us
and reply with your spiciest takes if there are any trends you think i missed
can't wait to see what 2021 social media has in store for us
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