13 marketing lessons from the top marketers on Twitter

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People don't hate marketing.

They hate:

β€’ Ads that feel like ads
β€’ Irrelevant messaging
β€’ Lack of community
β€’ Invasive pop-ups
β€’ Faceless brands
β€’ Weak creativity
β€’ Shallow stories
β€’ Feature jargon

- @jmoserr
Marketing is less about helping people buy from you and more about helping people choose you.

- @brianne2k
Paradoxical truths:

β€’ The best marketing never looks like marketing.

β€’ The best salesperson never looks like a salesperson.

- @george__mack
Marketing is part art and part science

You don’t need to master both to be successful, but don’t belittle the skills you don’t have either.

- @KateBour
Word of mouth Marketing still reigns supreme. Do something worth talking about.

- @JunaeBrown
Marketing is ...

1% great ideas
4% executing them
95% logistical operations*

*Making sure all the s*** nobody ever sees doesn’t break

- @AaronOrendorff
Marketing gets easier when you think of it as a search function for people who already agree with you, they just haven't met you yet.

- @jackbutcher
Sometimes social media marketing is not the answer..... fix your brand and/or service and/or product first.

Then promote.

- @Codishaa
You can’t reach product-market fit with zero marketing. In order to build something people want, they have to know it exists.

- @KyleTibbitts
Marketers,

Get comfortable with data.

It is your armor.

- @ThatChristinaG
Modern marketing opportunity:

Own an emoji.

Put it in your newsletter. Put it in your bio. Encourage team members to use it. Incorporate it into your website copy. Use it in posts. Use it often.

Eventually people will think of you every time they see it.

- @TheCoolestCool
For the 100th time:

Marketing is not advertising.

- @LeboLion_SA

β€’ β€’ β€’

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More from @Dmurr68

27 Jan
13 social media lessons from social media experts

1/ The best brands on social media don’t sell their product, they give you a reason to follow. - @mkobach

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The best social media managers are the ones who will tell you that social media is not the solution to every marketing problem. - @jsstansel
idk which executive or senior level marketer needs to hear this but every social media post doesn’t need a cta. - @jaydeipowell
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25 Jan
8 marketing lessons from The BeyoncΓ© of Marketing, @JunaeBrown that you should save.

1/ Dont talk at your audience. Talk with them.

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There isn’t any other way to market than to market authentically.

Not if you want to connect.Not if you want it to translate. Not if you want it to last.

You have to start there.
3/ Millennials will pull cards. But Gen Z will pull cards and stand on them.
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14 copywriting tips from copywriting legends

1/ Copy is a direct conversation with the consumer.
– Shirley Polykoff
The way to deduce what people want to buy is to simply observe what they DO buy!
– Gary Halbert
3/ Consumers do not buy products. They buy product benefits.
– David Ogilvy
Read 15 tweets
24 Jan
How to grow your LinkedIn audience from 3k --> 25k in 8 months

Below are 6 insights that you can steal today

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B+ Content with A+ Consistency

Your content needs to entertain, educate or inform your audience.

But really matters is that you consistently show up for your audience. (4x a week min)
Comments are gold

- You commenting on other posts in your niche
- You read comments on other posts in your niche
- You engage with comments on your posts

Not only will this help you build community. It will give you valuable insights on what you should post.
Read 8 tweets
22 Jan
12 must-read tweets from marketers this week in a thread

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Read 13 tweets
14 Jan
13 copywriting tips and tricks from the pros.

1. β€œMake it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
Copywriting 101.

βˆ™ Add social proof.
βˆ™ Speak to pain, not pleasure.
βˆ™ Acknowledge common objections.
βˆ™ Create scarcity.
βˆ™ Write like your customers talk.
βˆ™ Use specifics.

My favorite rule: An ounce of emotion is worth a pound of evidence.

- @david_perell
3. @davegerhardt's 5 copywriting rules: Image
Read 13 tweets

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