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Alex Garcia πŸ” Profile picture
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18 Apr, 33 tweets, 9 min read
25 Marketing Threads That Will Teach You More Than Any Marketing Class 🧡
1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know πŸ”

2. The Ad Campaign That Changed Advertising Forever πŸ”

3. How Absolut Vodka Went From 2% Market Share to 50% With One Ad Campaign πŸ”

4. Why Jeff Bezos named his online bookstore, "Amazon."πŸ”
5. How I Helped A Friend Launch His First Digital Product and Do $25k+ in Sales The First Month w/ a Small Ad Spend πŸ” (step by step)

6. Create This Kind Of Content To Go Viral πŸ”

7. 9 Unknown Hacks To Get Big On Youtube πŸ”

8. 8 Timeless Copywriting Tips From David Ogilvy πŸ”

9. Use The SAVE Framework To Develop a Successful Marketing Strategy (Squarespace uses this) πŸ”

10. 3 Frameworks To Create Compelling Stories πŸ”

11. How I Doubled The Hustle's Twitter Account in a Few Months πŸ”
12. 7 lessons from people that taught me more than any business/marketing class I've ever taken πŸ”

13. How Verizon Grew Their Net Customers 10% to 32.5 Million in The First Year of an Ad Campaign πŸ”

14. The Best Video Ads Follow This Easy-to-Follow Framework πŸ”

15. How Drake Hacks Culture To Go Viral πŸ”

16. 7 Timeless marketing lessons from absolute legends πŸ”

17. My Theory On Marketing πŸ”

18. The What, Why, And How Of Building A Minimum Viable Audience πŸ”

19. 8 tactics from inside Airbnb's email marketing playbook πŸ”

20. 5-Step Framework To Test Product-Market Fit or Growth πŸ”

21. Dave McClure's 6-Step Framework to Help Hundreds of Startups to go From Idea to Successful Business πŸ”

22. Use These 7 Tips to Write like an Amazonian πŸ”

23. How Dropbox Used A Referral Program To Grow 3900% in 15 months πŸ”

24. The PayPal Mafia (this is crazy) πŸ”

25. Airbnb, Facebook, Spotify, Hubspot, and Slack All Focus On This One Metric

26. Master Business Writing w/ @theSamParr and @ScottAdamsSays

27. Content Marketing To Drive Long-Term Growth

28. Steal These 7 Emails From Airbnb

29. 7 Hacks to Optimize Your Site

Would this help you?

- marketing breakdowns
- copywriting tips
- how-tos
- campaign dissection

If so, follow @alexgarcia_atx :)

Because I'm writing a thread for 21 days straight covering everything marketing.
It's also a daily newsletter that I send to 2500+ marketers. (over 50% of them open it daily)

Join them πŸ‘‡

bit.ly/3flYp6b
BTW - I have another 25 threads coming over the next 25 days. They're going to be my best ones yet.

Would love to connect with more of #MarketingTwitter

Let's connect @alexgarcia_atx

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More from @alexgarcia_atx

Alex Garcia πŸ” Profile picture
20 Apr
Referral Programs work.

PayPal used one to acquire 100m users.

DropBox used it to grow 3900% in 15 months.

Airbnb generated 900% YoY growth for 1st-time bookings.

@elonmusk says one customer should generate three.

Here are 6 referral programs you should steal 🧡
1. PayPal

The OG referral program.

When PayPal was starting out, they gave money away to new users and referred users.

It worked so well they had to reduce the amount of money they gave away.

At, first PayPal gave you $20 for signing up. And $20 to anyone you referred. Image
They then dropped it to $10.

Still, very successful, but they dropped it down to $5.

According to @elonmusk, PayPal spent roughly $60m on their referral incentives.

For PayPal, the daily growth rate was 7 - 10%. Plus, the user base surpassed 100m users.
Read 20 tweets
Alex Garcia πŸ” Profile picture
18 Apr
Small changes on your site can lead to a drastic ROI.

Thousands of eye-tracking studies show how users scan through web pages.

Optimizing for this will increase conversion rates.

Small changes = Big Money

Use these 7 hacks to optimize your site 🧡
1. The Top Left Corner Is Valuable

A user just visited your site.

The page loads and they’re ready to start scanning.

Here’s how ppl scan the above the fold:

- Start in the top left corner (#1)
- Scans to the right and a little lower(#2)
- Scans the rest of the section (#3)
What you should do:

- Top left corner should be your value prop (priority #1)
- Underneath it should be the sub-headline that shows how you create/provide the value (priority #2)
- On the right should be your product photo/social proof/ or lead form (priority #3)
Read 17 tweets
Alex Garcia πŸ” Profile picture
17 Apr
Great marketers steal.

If there is any brand you should steal email marketing tactics from -- it's Airbnb.

They use it to perfection to acquire users and retain them.

Steal these 7 emails 🧡
1. Welcome Email

You just signed up for an Airbnb account.

Here’s the next email you’ll receive.

A welcome email that:

- Gives you a glimpse into a stay and experience (above the fold)
- Shows you social proof w/ guests & hosts in the photos (notice they’re all smiling)
- Tells you what to do (find a home)
- Tells you not to worry (kills doubt)
- Shows you how to become a host

Your welcome email should be a helluva experience.

It should:

- Explain process/product
- Answer questions
- Provide value
- Kill Doubt
Read 19 tweets
Alex Garcia πŸ” Profile picture
16 Apr
Want to master business writing?

You should.

Top business ppl like Jeff Bezos, Warren Buffett, and Sherly Sandberg have mastered the art of business writing.

One Bezos shareholder letter and you'll notice it.

It can be taught.

Give me 5 min 🧡
1. Business Writing Is About Clarity and Persuasion

How to do this?

Keep things simple.

Simple = Persuasive

@ScottAdamsSays, β€œA good argument in five sentences will sway more people than a brilliant argument in hundred sentences.”
2. Remove Useless Words

Cut out the extra words.

Prune your sentence.

Don’t use words that you think add a little zest.

For example:

β€œThe very best way to do this” - wrong

β€œThe best way to do this” - right
Read 12 tweets
Alex Garcia πŸ” Profile picture
15 Apr
Content marketing influences relevance.

Relevance means people talking about you.

This makes a content marketing strategy essential to growth.

Here are 7 tips to create a content marketing strategy that drives long-term growth πŸ”
1. Use the topic-cluster model for SEO

The topic-cluster model organizes blog posts under the umbrella of a certain topic.

They all live under one page.

That page is a broad overview of the topic.

There, they hyperlink to more specific content under the pillar content.
For ex:

Topic: Paid Media

Pillar Content: Paid Media

Cluster Content: How to write copy for Instagram ads, A simple guide to launching your first ad, 5 Steps to high converting funnels
Read 16 tweets
Alex Garcia πŸ” Profile picture
14 Apr
What do Airbnb, Facebook, Spotify, Hubspot, and Slack all have in common?

They all have a North Star Metric that influences their long-term growth.

This means the one metric that all business units focus on.

Here's the breakdown 🧡
So, what’s the North Star Metric?

The NSM is the core metric of your business's growth.

It's one metric, but it’s two-fold:

- The value you provide to a customer
- The direction of the company’s long term growth

If your NSM grows, your company grows.
But, your NSM isn’t revenue.

Ward van Gasteren says, β€œRevenue is the price your customer pays. North Star Metric is the value your customer gets in return for that price.”

Just because the revenue is there doesn’t mean the value is there.
Read 17 tweets

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