Not sure how many of you remember there was a Detergent bar called #501 from the house of #TATAS.
It had a bright yellow packaging. #Thread #Investing #Finance (1/4)
It had a bright yellow packaging. #Thread #Investing #Finance (1/4)
It was A Tomco (Tata Oil Mills) brand those days. It was named 501 because Tomco chief Jal Naoroji, a nationalist, felt it could do one better than a soap called ‘500’ which existed abroad. The soap was also priced right for the masses at Rs.10/100cakes. 2/4
Later the levers brand wanted to kill the Indian brand & priced their brand below cost which was Rs.6/100 cakes. Jal naoroji didnt bother & waited but in just 3months, the lever company raised their price as they could no longer continue selling below cost. 3/4
During early 1990s Tata's wanted to move out of businesses that did not meet their long term strategy and TOMCO was sold to their competitors Hindustan Lever Limited
501 later became a part of Hindustan Unilever’s Rin sub-brand 4/4
501 later became a part of Hindustan Unilever’s Rin sub-brand 4/4
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