5 Obvious (but regularly ignored) Questions to Answer In your Copy Research
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Everyone keeps talking about research!
But what they've failed to show you is what you should be looking out for when you open browser to do your research.
In this short thread,
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Everyone keeps talking about research!
But what they've failed to show you is what you should be looking out for when you open browser to do your research.
In this short thread,
I'll show you five important questions you must answer during your research.
Q1: Who is my customer?
A lot of business people assume they know their customers but most of the time, they are talking crap.
You need to know their age, nationality, gender, personal beliefs,
Q1: Who is my customer?
A lot of business people assume they know their customers but most of the time, they are talking crap.
You need to know their age, nationality, gender, personal beliefs,
where they hangout, their current desires, and more.
There are so many tools that can help your discover this.
For instance:
• Facebook audience insight
• Online forums eg. Nairaland
• Social media groups
Etc
The truth is...
If you don't know who exactly you're👇🏿
There are so many tools that can help your discover this.
For instance:
• Facebook audience insight
• Online forums eg. Nairaland
• Social media groups
Etc
The truth is...
If you don't know who exactly you're👇🏿
selling to, you'll make a lot of deadly assumptions
Q2: What are their pain points?
You have to know the things that keep them up at night.
Is it too many bills to pay?
Is it a cheating spouse?
Is it lack of family time?
You have to know.
For example, if you're selling a👇🏿
Q2: What are their pain points?
You have to know the things that keep them up at night.
Is it too many bills to pay?
Is it a cheating spouse?
Is it lack of family time?
You have to know.
For example, if you're selling a👇🏿
weightloss program to married women...
Their pain point could be that their husbands don't look at them anymore...
And would rather spend time at the bar with friends than coming home to see them....let alone, touch them.
Again, assumptions are deadly. Find out the real 👇🏿
Their pain point could be that their husbands don't look at them anymore...
And would rather spend time at the bar with friends than coming home to see them....let alone, touch them.
Again, assumptions are deadly. Find out the real 👇🏿
thing.
Q3: What solution are they searching for?
You also need to know the solution they have in mind.
Some women will opt-in for diet program
Some will want a fitness coaching program
Some might even want fat reduction surgeries (hell, yeah!)
You have to know what's on
Q3: What solution are they searching for?
You also need to know the solution they have in mind.
Some women will opt-in for diet program
Some will want a fitness coaching program
Some might even want fat reduction surgeries (hell, yeah!)
You have to know what's on
their mind and one way to know is to read the comments and posts in online forums and groups.
If you also get the rare chance to interview any of them, please do.
Q4: What Solution is in the market now?
Are there vegan diet plans solving this problem already?
Or
If you also get the rare chance to interview any of them, please do.
Q4: What Solution is in the market now?
Are there vegan diet plans solving this problem already?
Or
are they using local herbs to solve their weight problem?
Again, find out.
Q5: What do they think of this available solution?
Are they satisfied with this solution? or do they want something different?
You have to know, so you can compare that with the product/service you're
Again, find out.
Q5: What do they think of this available solution?
Are they satisfied with this solution? or do they want something different?
You have to know, so you can compare that with the product/service you're
bringing to the market.
And that's it.
There are a couple more questions that'll help you nail down your research details but these 5 are at the top of the list.
If you'll like more stuff like this one, then you gotta stick around—i do them often.
Do retweet for others!
And that's it.
There are a couple more questions that'll help you nail down your research details but these 5 are at the top of the list.
If you'll like more stuff like this one, then you gotta stick around—i do them often.
Do retweet for others!
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