Breakout rooms are Zoom's most powerful feature.

And can make a Zoom session actually better than an in-person lecture.

If they're done right!

Here's a 4-step approach for effective breakout sessions that I've observed from expert facilitators and tried out myself 👇🧵
1. Set the stage

Spend a minute introducing the activity and how it connects to the overall session. You're answering the question "What's in it for them?" here.

Then, cover the logistics: What are participants supposed to do, and how can they get the most out of this exercise?
2. Silent prep time

Let participants brainstorm and write down ideas on their own for 2-5 minutes. That way, once they enter the breakout room, they already have material to share and discuss.

Need a timer? Search for timers on YouTube and embed the video on a slide.
3. Breakout room

Now, send participants off to breakout rooms.

Aim for 3-4 people per room for 10-15 minutes, so everyone gets the opportunity to share.

And nobody will be left alone in case a person has to drop out.
4. Group discussion

Once everyone is back, ask participants to share their insights in front of the group.

You could also ask them to write their takeaways in the chat first and then ask someone to expand on their answer.
That's it! If you're running a 60-min session, you can usually fit 1-2 of these cycles depending on what other material you want to cover.

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More from @julia_saxena

29 Apr
Headlines are important but not easy to write.

How do you know your headline is any good?

You'll know you have a winner when it has SPICE 🌶👇
1/5 Specific

No vague statement that could mean anything.

It should be clear what it is and who it is for.
2/5 Profit

Your reader immediately understands what's in it for them and how they'll profit from your course.
Read 7 tweets
11 Mar
Had the opportunity to listen to @jspector share wisdom about newsletter workflows and growth.

7 takeaways 👇🧵
Audience growth happens one person at a time.

You don't just get 1000 subscribers.
You get 1 subscriber a thousand times.

How could you find more people like this person who liked what you said?
How do you find high-quality resources?

- follow individual creators and curators on Twitter instead of big media publications
- listen to podcasts
- subscribe to great newsletters

Don't look for stuff deliberately. Just save what you come across.
Read 8 tweets
8 Mar
After 20 days of #ship30for30, it's time to reflect and share some results.

The TL;DR is: I'm also joining the next cohort. That speaks for itself.

So far, I've published...

7 essays about copywriting
6 essays about online courses
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I enjoy switching the overarching topic every day to keep things fresh.
I've gotten into a daily rhythm of brainstorming, writing, and publishing that I don't want to miss anymore.

Read 9 tweets
2 Mar
The choice of tools to run a cohort-based course can be overwhelming and confusing.

But, there's something for every budget and level.

Here's an overview of your options.
(Let me know if I missed anything)

Links to the companies below👇 Image
Learning Management Systems / course platforms:
- @teachable
- @tryvirtually (specifically designed for cohort-based courses)
- @podia
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Community forums:
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Read 4 tweets
23 Feb
7 ideas from yesterday's fantastic @joinClubhouse session about the latest Write of Passage launch

@david_perell, @will_mannon, and @IshIsDeep talked about long-term goals for online education, creator accounting, and fame.

1/7 Building a 100-year business

The creator can't be the bottleneck. It shouldn't be all about one person.

The responsibility for teaching can be distributed across alumni mentors and the community itself.
2/7 Aim for niche fame, avoid celebrity fame

Becoming famous in a particular niche has all the upside without the downside of fame.

You'll be able to connect with the world's experts and have a massive impact.

Article referenced in the session:…
Read 8 tweets
21 Feb
Got the chance to lead a workshop today for @dickiebush's amazing #ship30for30 community.

I covered how to craft attention-grabbing headlines for your essays.

Shared this 5-point checklist to test your headlines against 👇
1/5 Is your headline specific?

The more specific, the better your target audience can identify that you've written this just for them.

specific > generic
2/5 Is it credible?

Is it believable?

Make sure that the promise you're making in your headline isn't too good to be true.
Read 6 tweets

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