Running out of content ideas?
Some creators never seem to be short on videos, articles, and tweets their audience wants to watch and read.
One technique to achieve that: “Titles First”
Here's how it works 👇
Some creators never seem to be short on videos, articles, and tweets their audience wants to watch and read.
One technique to achieve that: “Titles First”
Here's how it works 👇
"Titles First" means writing catchy titles (or headlines) first and developing the matching content second.
But that's different from how many creators approach content creation.
But that's different from how many creators approach content creation.
We tend to write the content first – everything we want to pack into our video or article.
The headline is often an afterthought. (I've certainly been guilty of this).
But the title is what gets people curious about our content in the first place. It's what people click.
The headline is often an afterthought. (I've certainly been guilty of this).
But the title is what gets people curious about our content in the first place. It's what people click.
With the "Titles First" technique, your headline is the starting point.
Before you get started applying this, you need to have two things in place:
Before you get started applying this, you need to have two things in place:
1. An overarching topic
Otherwise, you’ll end up going in too many random directions.
For me, this is “building, launching, and scaling online courses.”
Otherwise, you’ll end up going in too many random directions.
For me, this is “building, launching, and scaling online courses.”
2. Understanding of your audience
What are they struggling with? What do they want to achieve? What’s holding them back?
Every question your audience asks themselves is a potential content piece for you. You’ve gotta go talk to them to find out.
What are they struggling with? What do they want to achieve? What’s holding them back?
Every question your audience asks themselves is a potential content piece for you. You’ve gotta go talk to them to find out.
When you’ve got this down, set yourself a timer and write down as many catchy titles you can think of.
Bonus points if you do it with another person for combined brainpower.
Bonus points if you do it with another person for combined brainpower.
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