How do you build story-based advocacy campaigns that can have real impact? My friends @samleewright, @msteinman, @aechristiano & I pulled together what we know from social impact entertainment campaigns & the science of social change in this four part series with @SSIR.
Storytelling is the most powerful tool we have, but only when crafted and deployed in the right ways. We offer a model for building campaigns and highlight three critical roles: funder, storyteller and strategist. #narrativepower ssir.org/articles/entry…
You are in on stories, but which stories should you tell? We share strategies for building or choosing transformative, counternarratives that can bring people together on divisive issues. #storytelling ssir.org/articles/entry…
Your story will only be as effective as your messengers. We provide a guide for identifying the right trusted messenger for your cause and audience mindset. Use the messenger archetypes and audience contexts to build your messenger #strategy.
ssir.org/articles/entry…
ssir.org/articles/entry…
Stories create an emotional experience that prime people for action. But if you don’t tell them exactly what to do once they’re engaged, you have missed an opportunity to put stories to work. We share four principles for building calls to action.
ssir.org/articles/entry…
ssir.org/articles/entry…
What other challenges are you facing as you build story-based campaigns? What has worked for you? Who should we follow? Drop your resources here!
@SSIReview 🤦♀️
• • •
Missing some Tweet in this thread? You can try to
force a refresh
