How do you build story-based advocacy campaigns that can have real impact? My friends @samleewright, @msteinman, @aechristiano & I pulled together what we know from social impact entertainment campaigns & the science of social change in this four part series with @SSIR.
Storytelling is the most powerful tool we have, but only when crafted and deployed in the right ways. We offer a model for building campaigns and highlight three critical roles: funder, storyteller and strategist. #narrativepowerssir.org/articles/entry…
You are in on stories, but which stories should you tell? We share strategies for building or choosing transformative, counternarratives that can bring people together on divisive issues. #storytellingssir.org/articles/entry…
Your story will only be as effective as your messengers. We provide a guide for identifying the right trusted messenger for your cause and audience mindset. Use the messenger archetypes and audience contexts to build your messenger #strategy. ssir.org/articles/entry…
Stories create an emotional experience that prime people for action. But if you don’t tell them exactly what to do once they’re engaged, you have missed an opportunity to put stories to work. We share four principles for building calls to action. ssir.org/articles/entry…
What other challenges are you facing as you build story-based campaigns? What has worked for you? Who should we follow? Drop your resources here!
At @RealGoodCenter, we’re thinking a lot about strategies to increase confidence in #covid vaccines. We’re talking with lots of brilliant scholars, and want to share the best of what we’ve learned. Check out these evidence-based insights you can start applying right now.
Many people are hesitant to get vaccinated because they’re anxious about side effects or needles. Social Psychologist Jennifer Howell at UCMerced says we should increase people’s coping strategies to overcome this.
Help people make a plan and think through all the steps of getting vaccinated. Remind them that they've experienced flu symptoms or been vaccinated before, and it was ok. journals.sagepub.com/doi/abs/10.117…