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Stephen O.

11 May, 9 tweets, 2 min read

Three Reasons Why Your Sales Are Suffering & How To Fix It Now

===

Okay, no time for intro. Let's dive in immediately

Reason 1: You're Selling In The Wrong Place

Have you ever seen a private jet ad on Sun Newspapers or a Rolls Royce ad on Instagram?

Definitely not!

Why?

Because they know their target audience don't spend time scrolling through Instagram and Twitter.

You'll only find their ads on publications like Robb Report. Because that's what the affluent read.

Now moving over to you...

Do you know where your audience spend most of their👇🏿

time?

Do you know what blog post, podcast and social media platform they spend their time?

Find these platforms and milk the hell out of it.

Reason 2: You're selling to the wrong audience

You can't sell stocks to high school students

They don't give a hoot about those and👇🏿

even if they did...

They don't have the money to make such buying decision.

Now, ask yourself this one question...

"If my product could work for just one person in the entire world, who would it be?"

"And why would they be so interested in my product?"

These two questions...

will save you a lot headache.

Reason 3: Your Marketing message sucks!!!

I'm not trying to be a mean-ass here.

But let's face it...

Some business owners suck at Copywriting and what's more appalling is they're on willing to learn.

Listen carefully...

If you're going to👇🏿

have any success in this entrepreneurship thingy, you must learn how to show your prospects that your product is that magic pill they've been searching for.

They have to see themselves leading better lives by buying into your product.

If they can't see it that way, they

Won't buy it.

That's why your marketing message but be right!

If you can fix these 3 things in your business right now, 2021 could be the best business year you've ever had.

And to even add extra topping to the ice cream, I'm opening up free slots to my upcoming newsletter

It's going to be an intimate safe ground where we discuss all things marketing, money and business.

Trust me, it's like nothing you've ever seen.

If you like to seize one of the free slots, just drop your email in my inbox. I'll personally sign you up...once the page goes LIVE

For now, dwell on this 👆🏿

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More from @zic_toti

Stephen O.

@zic_toti

13 May

Two Golden Rules Of Free Bonuses

==

It's no news that one of the best ways to sweeten a product offer is to add free bonuses.

But...

What you don't know is that the wrong bonus can ruin an already beautiful offer.

If you're going to add free bonuses to you offer, you must do

it the right way by obeying these two rules

#1: They must be valuable.

We know it's free but it has to be valuable enough that you can still sell it for money.

#2: They must be helpful and related to the main product

How?

If you're going to add a free bonus to your offer,

you must make sure that it's related to your product.

You don't sell a car and give out loaves of bread as bonus.

A year's supply of quality engine oil would be a better option.

Again, this bonus must be helpful to the product by actually helping the customer get closer to...

Read 4 tweets

Stephen O.

@zic_toti

12 May

Book Thread y'all!!

Shall we?

Leggo 🔥

On Success Mindset:

Think and Grow Rich by Napoleon Hills

amazon.com/Think-Grow-Ric…

The Alchemist by Paulo Coelho

amazon.com/Alchemist-Paul…

Rich Dad Poor Dad by Robert Kiyosaki

amazon.com/Rich-Dad-Poor-…

Read 14 tweets

Stephen O.

@zic_toti

4 May

How To Craft God-level Copy Headlines In 3 Minutes...without Looking At Swipe Files or Writing 20 Extra Headlines

==

If you dread the idea of writing a dozen headline before picking one, then the RTO headline is exactly what you need.

I discovered it about 2 years ago, from

the Kopywritingkourse.com

It takes about 5 seconds and has proven to work time after time.

That said, let's dive in...

RTO stands for Result, Time and Objection.

R is the result your prospects longs for

T is the time required to get the result

O stands for the objection👇🏿

your prospects has in her head.

For instance,

Let's say you have a weight loss program you want to sell...

The Result here is a Ripped Sexy Body.

Time is 12 weeks (based on your product).

Objection is Workout & Extreme Diet plans.

Putting it all together, you get:

Read 6 tweets

Stephen O.

@zic_toti

3 May

How to Sell Regular "Me-too" Products At Premium Prices And Still Snatch Customers Away From Your Competitors...Without Hiring Influencers

==

If you sell regular products like hair, shoes, bags, etc, by now you should know the ball game in your space is different

It's 👇🏿

survival of the cheapest price

...and what do you get from that?

Slimmer profit margins.

If you're going to be a huge player in your space, you don't want to join your competitors in this dirty price war.

You have to take the game up a bit, by...

Creating offers that scare👇🏿

away your competitors, suck in more customers and double your profit without reducing your price by 1 kobo.

A good offer is what separates a real business owner from a "seller".

An offer is simply a value proposition for the product you're selling.

(It's the way you present

Read 9 tweets

Stephen O.

@zic_toti

1 May

5 Obvious (but regularly ignored) Questions to Answer In your Copy Research

==

Everyone keeps talking about research!

But what they've failed to show you is what you should be looking out for when you open browser to do your research.

In this short thread,

I'll show you five important questions you must answer during your research.

Q1: Who is my customer?

A lot of business people assume they know their customers but most of the time, they are talking crap.

You need to know their age, nationality, gender, personal beliefs,

where they hangout, their current desires, and more.

There are so many tools that can help your discover this.

For instance:

• Facebook audience insight
• Online forums eg. Nairaland
• Social media groups
Etc

The truth is...

If you don't know who exactly you're👇🏿

Read 9 tweets

Stephen O.

@zic_toti

26 Apr

Random Twitter "Email"😊

Subject: Steve, the higher animal

Holla Steve

About 16hrs ago, I read something quite shocking...

And it's not about the dip in crypto market or the price of dollars

It's actually about a bird.

Yeah...the flying animal.

Did you know

that doves(the white pigeon) usually have only one mate through out their entire life?

Like... they don't mate with other birds even when they lose their partners.

Now, what's even more shocking is that we humans (ironically higher animals) find it difficult to focus on one👇🏿

course for the shortest time possible—let alone keeping one partner.

Today, we are trading cryptocurrencies

Tomorrow it's affiliate marketing

The day after, we are selling hair creams on IG.

And when we finally get to the last day of the year, we start thanking God for life👇🏿

Read 5 tweets

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