How to Sell Regular "Me-too" Products At Premium Prices And Still Snatch Customers Away From Your Competitors...Without Hiring Influencers

==

If you sell regular products like hair, shoes, bags, etc, by now you should know the ball game in your space is different

It's 👇🏿
survival of the cheapest price

...and what do you get from that?

Slimmer profit margins.

If you're going to be a huge player in your space, you don't want to join your competitors in this dirty price war.

You have to take the game up a bit, by...

Creating offers that scare👇🏿
away your competitors, suck in more customers and double your profit without reducing your price by 1 kobo.

A good offer is what separates a real business owner from a "seller".

An offer is simply a value proposition for the product you're selling.

(It's the way you present
the value of your product to the customer).

For example: Domino's Pizza has a regular Thursday offer that says...

"Buy one minimum pizza and get another for FREE"

That's an offer.

Chicken Republic also has a popular offer:

"Get rice, chicken, soda and moi moi/ coleslaw for
N900 only"

That's another incredible offer.

If you're going to win this war, you need an irresistible offer.

And how do you create a good offer?

There are so many ways... but I'll give you my go-to offer creation technique.

It's a simple question.

Here...
"What can I add to my existing product that'll help my customer get closer to their goal?"

For instance...

Popular hair vendor, Naijbeautyhair, normally gives free hair equipment—like hot Combs and the rest—when you buy hair from hair from them.

That's an excellent offer 👇🏿
because in the customer's head she's like:

"Ohh if I get this, I don't have to spend another money on buying hair equipment for maintaining the hair. I'll just get it for free"

But what they don't know is... They are actually paying for it.

So...

If you sell washing machines,
adding free irons to your product offer...isn't a bad idea.

If you sell stick-on nails for ladies, you can put it together with lashes and contact lenses plus free hair bonnets and charge them one price.

They'll pay without blinking.

If you sell fish ponds... Why not give
your customers FREE fingerlings with free 12hr shipping?

That way, you're helping them get closer to their desire of owning a flourishing fish pond.

And that's it.

I hope this helps.

Don't join the price war. It's a dangerous war.

And do well to share to others.

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More from @zic_toti

4 May
How To Craft God-level Copy Headlines In 3 Minutes...without Looking At Swipe Files or Writing 20 Extra Headlines

==

If you dread the idea of writing a dozen headline before picking one, then the RTO headline is exactly what you need.

I discovered it about 2 years ago, from
the Kopywritingkourse.com

It takes about 5 seconds and has proven to work time after time.

That said, let's dive in...

RTO stands for Result, Time and Objection.

R is the result your prospects longs for

T is the time required to get the result

O stands for the objection👇🏿
your prospects has in her head.

For instance,

Let's say you have a weight loss program you want to sell...

The Result here is a Ripped Sexy Body.

Time is 12 weeks (based on your product).

Objection is Workout & Extreme Diet plans.

Putting it all together, you get:
Read 6 tweets
1 May
5 Obvious (but regularly ignored) Questions to Answer In your Copy Research

==

Everyone keeps talking about research!

But what they've failed to show you is what you should be looking out for when you open browser to do your research.

In this short thread,
I'll show you five important questions you must answer during your research.

Q1: Who is my customer?

A lot of business people assume they know their customers but most of the time, they are talking crap.

You need to know their age, nationality, gender, personal beliefs,
where they hangout, their current desires, and more.

There are so many tools that can help your discover this.

For instance:

• Facebook audience insight
• Online forums eg. Nairaland
• Social media groups
Etc

The truth is...

If you don't know who exactly you're👇🏿
Read 9 tweets
26 Apr
Random Twitter "Email"😊

Subject: Steve, the higher animal

Holla Steve

About 16hrs ago, I read something quite shocking...

And it's not about the dip in crypto market or the price of dollars

It's actually about a bird.

Yeah...the flying animal.

Did you know
that doves(the white pigeon) usually have only one mate through out their entire life?

Like... they don't mate with other birds even when they lose their partners.

Now, what's even more shocking is that we humans (ironically higher animals) find it difficult to focus on one👇🏿
course for the shortest time possible—let alone keeping one partner.

Today, we are trading cryptocurrencies

Tomorrow it's affiliate marketing

The day after, we are selling hair creams on IG.

And when we finally get to the last day of the year, we start thanking God for life👇🏿
Read 5 tweets
25 Mar
Bullets!!

The part of the copy that a lot of gurus pay no attention to...

But guess what?

An average copy can get a major facelift by using fire bullets.

I've seen so many controls with just one paragraph of copy and the rest of the promotion is just pure bullets.

And...
there's no hard and fast rule for crafting bullets.

You just have to study successful ones.

Then study the product you're selling, take out every benefit or feature you can find and turn it into a powerful bullet.

Here are some examples from a recent project I worked on:
• "Why fear should be your most treasured qualities (...keep this is in front of you
and everything suddenly aligns)"

Inside the project, I was referring to how a new system was discovered due to
fear of failure.

• "One shocking reason why every graduate banker...
Read 5 tweets
25 Mar
Listen up:

Sometimes, there's no need for over-the-top headlines.

You don't walk up to a man that desperately needs a horse and say:

"How To Get To Abuja From Lagos Fast Using A Four-legged Animal"

Thats dumb!

Just tell him you have a "Horse for Sale"

That's all.

Why?👇🏿
Well, because this dude knows what he wants.

He's on a higher level of market awareness.

You just gotta make him the perfect offer:

"Take this horse home for free, keep him for the next 4 weeks, observe him closely...

And then, if you wish to keep him, send me a $4k check...
But if you don't want him, I'll come pick him up at $0.

I'll send you an apology letter with a refund for every dime you paid feeding him for 4 weeks.

Can I send him over by 6:30am tommorow?"

Finish!

No need for shenanigans and gimmicks.

Just hit the nail on the head.

👇🏿
Read 4 tweets
11 Mar
I snapped on my lecturing hat today...

So, here goes nothing:

How to write sizzling bullet points that inject more sales power into your copy...even if your body copy reads like a suicide note

Bullet points are the backbones of high selling copies.

You can get away with an...
average copy just buy crafting hot bullet points

And the good thing is...

Great ones never get rusty.

You can use them over and over again...and they'll still get the cash register ringing.

And how do you craft a good one?

Well, there are no hard and fast rule for creating..
hot bullet points.

But there's just one proven way of crafting hot bullet points and it's by studying good ones.

Get yourself a swipe file of successful ads, study them carefully and practice as you go.

To give you a headstart, here are few ones I used in a recent project of..
Read 5 tweets

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