How to Sell Regular "Me-too" Products At Premium Prices And Still Snatch Customers Away From Your Competitors...Without Hiring Influencers
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If you sell regular products like hair, shoes, bags, etc, by now you should know the ball game in your space is different
It's 👇🏿
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If you sell regular products like hair, shoes, bags, etc, by now you should know the ball game in your space is different
It's 👇🏿
survival of the cheapest price
...and what do you get from that?
Slimmer profit margins.
If you're going to be a huge player in your space, you don't want to join your competitors in this dirty price war.
You have to take the game up a bit, by...
Creating offers that scare👇🏿
...and what do you get from that?
Slimmer profit margins.
If you're going to be a huge player in your space, you don't want to join your competitors in this dirty price war.
You have to take the game up a bit, by...
Creating offers that scare👇🏿
away your competitors, suck in more customers and double your profit without reducing your price by 1 kobo.
A good offer is what separates a real business owner from a "seller".
An offer is simply a value proposition for the product you're selling.
(It's the way you present
A good offer is what separates a real business owner from a "seller".
An offer is simply a value proposition for the product you're selling.
(It's the way you present
the value of your product to the customer).
For example: Domino's Pizza has a regular Thursday offer that says...
"Buy one minimum pizza and get another for FREE"
That's an offer.
Chicken Republic also has a popular offer:
"Get rice, chicken, soda and moi moi/ coleslaw for
For example: Domino's Pizza has a regular Thursday offer that says...
"Buy one minimum pizza and get another for FREE"
That's an offer.
Chicken Republic also has a popular offer:
"Get rice, chicken, soda and moi moi/ coleslaw for
N900 only"
That's another incredible offer.
If you're going to win this war, you need an irresistible offer.
And how do you create a good offer?
There are so many ways... but I'll give you my go-to offer creation technique.
It's a simple question.
Here...
That's another incredible offer.
If you're going to win this war, you need an irresistible offer.
And how do you create a good offer?
There are so many ways... but I'll give you my go-to offer creation technique.
It's a simple question.
Here...
"What can I add to my existing product that'll help my customer get closer to their goal?"
For instance...
Popular hair vendor, Naijbeautyhair, normally gives free hair equipment—like hot Combs and the rest—when you buy hair from hair from them.
That's an excellent offer 👇🏿
For instance...
Popular hair vendor, Naijbeautyhair, normally gives free hair equipment—like hot Combs and the rest—when you buy hair from hair from them.
That's an excellent offer 👇🏿
because in the customer's head she's like:
"Ohh if I get this, I don't have to spend another money on buying hair equipment for maintaining the hair. I'll just get it for free"
But what they don't know is... They are actually paying for it.
So...
If you sell washing machines,
"Ohh if I get this, I don't have to spend another money on buying hair equipment for maintaining the hair. I'll just get it for free"
But what they don't know is... They are actually paying for it.
So...
If you sell washing machines,
adding free irons to your product offer...isn't a bad idea.
If you sell stick-on nails for ladies, you can put it together with lashes and contact lenses plus free hair bonnets and charge them one price.
They'll pay without blinking.
If you sell fish ponds... Why not give
If you sell stick-on nails for ladies, you can put it together with lashes and contact lenses plus free hair bonnets and charge them one price.
They'll pay without blinking.
If you sell fish ponds... Why not give
your customers FREE fingerlings with free 12hr shipping?
That way, you're helping them get closer to their desire of owning a flourishing fish pond.
And that's it.
I hope this helps.
Don't join the price war. It's a dangerous war.
And do well to share to others.
That way, you're helping them get closer to their desire of owning a flourishing fish pond.
And that's it.
I hope this helps.
Don't join the price war. It's a dangerous war.
And do well to share to others.
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