Share this page!

Stephen O. Profile picture
Twitter logo
4 May, 6 tweets, 2 min read
How To Craft God-level Copy Headlines In 3 Minutes...without Looking At Swipe Files or Writing 20 Extra Headlines

==

If you dread the idea of writing a dozen headline before picking one, then the RTO headline is exactly what you need.

I discovered it about 2 years ago, from
the Kopywritingkourse.com

It takes about 5 seconds and has proven to work time after time.

That said, let's dive in...

RTO stands for Result, Time and Objection.

R is the result your prospects longs for

T is the time required to get the result

O stands for the objection👇🏿
your prospects has in her head.

For instance,

Let's say you have a weight loss program you want to sell...

The Result here is a Ripped Sexy Body.

Time is 12 weeks (based on your product).

Objection is Workout & Extreme Diet plans.

Putting it all together, you get:
"How to Get A Ripped Sexy Body In 12 Weeks Without Lifting Weights or Cutting Down On Your Favourite Snacks"

Simple! Clear! And Precise!

But there's more...

You can even get more results by alternating the RTO format.

How?

Here's an example using same weight loss program:
"Give Me 12-Weeks And I Will Show You How To Get A Ripped Sexy Body Without Lifting Weights Or Cutting Down On Your Favorite Snacks"

You see...

The T (time) came first, followed by R (result) then, the O (Objection).

Exciting...isn't it?

Now, let's switch it up again...
"Without Dreadful Workout Plans Or Carb and Sugar Restrictions... Here's How to Get A Ripped Sexy Body in 12 Weeks"

See...

O went first, followed by R, then T.

Very simple and easy to implement.

This should help you craft easy headlines in a snap.

Like & Share for others✌🏿

• • •

Missing some Tweet in this thread? You can try to force a refresh
　

Keep Current with Stephen O.

Stephen O. Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @zic_toti

Stephen O. Profile picture
3 May
How to Sell Regular "Me-too" Products At Premium Prices And Still Snatch Customers Away From Your Competitors...Without Hiring Influencers

==

If you sell regular products like hair, shoes, bags, etc, by now you should know the ball game in your space is different

It's 👇🏿
survival of the cheapest price

...and what do you get from that?

Slimmer profit margins.

If you're going to be a huge player in your space, you don't want to join your competitors in this dirty price war.

You have to take the game up a bit, by...

Creating offers that scare👇🏿
away your competitors, suck in more customers and double your profit without reducing your price by 1 kobo.

A good offer is what separates a real business owner from a "seller".

An offer is simply a value proposition for the product you're selling.

(It's the way you present
Read 9 tweets
Stephen O. Profile picture
1 May
5 Obvious (but regularly ignored) Questions to Answer In your Copy Research

==

Everyone keeps talking about research!

But what they've failed to show you is what you should be looking out for when you open browser to do your research.

In this short thread,
I'll show you five important questions you must answer during your research.

Q1: Who is my customer?

A lot of business people assume they know their customers but most of the time, they are talking crap.

You need to know their age, nationality, gender, personal beliefs,
where they hangout, their current desires, and more.

There are so many tools that can help your discover this.

For instance:

• Facebook audience insight
• Online forums eg. Nairaland
• Social media groups
Etc

The truth is...

If you don't know who exactly you're👇🏿
Read 9 tweets
Stephen O. Profile picture
26 Apr
Random Twitter "Email"😊

Subject: Steve, the higher animal

Holla Steve

About 16hrs ago, I read something quite shocking...

And it's not about the dip in crypto market or the price of dollars

It's actually about a bird.

Yeah...the flying animal.

Did you know
that doves(the white pigeon) usually have only one mate through out their entire life?

Like... they don't mate with other birds even when they lose their partners.

Now, what's even more shocking is that we humans (ironically higher animals) find it difficult to focus on one👇🏿
course for the shortest time possible—let alone keeping one partner.

Today, we are trading cryptocurrencies

Tomorrow it's affiliate marketing

The day after, we are selling hair creams on IG.

And when we finally get to the last day of the year, we start thanking God for life👇🏿
Read 5 tweets
Stephen O. Profile picture
25 Mar
Bullets!!

The part of the copy that a lot of gurus pay no attention to...

But guess what?

An average copy can get a major facelift by using fire bullets.

I've seen so many controls with just one paragraph of copy and the rest of the promotion is just pure bullets.

And...
there's no hard and fast rule for crafting bullets.

You just have to study successful ones.

Then study the product you're selling, take out every benefit or feature you can find and turn it into a powerful bullet.

Here are some examples from a recent project I worked on:
• "Why fear should be your most treasured qualities (...keep this is in front of you
and everything suddenly aligns)"

Inside the project, I was referring to how a new system was discovered due to
fear of failure.

• "One shocking reason why every graduate banker...
Read 5 tweets
Stephen O. Profile picture
25 Mar
Listen up:

Sometimes, there's no need for over-the-top headlines.

You don't walk up to a man that desperately needs a horse and say:

"How To Get To Abuja From Lagos Fast Using A Four-legged Animal"

Thats dumb!

Just tell him you have a "Horse for Sale"

That's all.

Why?👇🏿
Well, because this dude knows what he wants.

He's on a higher level of market awareness.

You just gotta make him the perfect offer:

"Take this horse home for free, keep him for the next 4 weeks, observe him closely...

And then, if you wish to keep him, send me a $4k check...
But if you don't want him, I'll come pick him up at $0.

I'll send you an apology letter with a refund for every dime you paid feeding him for 4 weeks.

Can I send him over by 6:30am tommorow?"

Finish!

No need for shenanigans and gimmicks.

Just hit the nail on the head.

👇🏿
Read 4 tweets
Stephen O. Profile picture
11 Mar
I snapped on my lecturing hat today...

So, here goes nothing:

How to write sizzling bullet points that inject more sales power into your copy...even if your body copy reads like a suicide note

Bullet points are the backbones of high selling copies.

You can get away with an...
average copy just buy crafting hot bullet points

And the good thing is...

Great ones never get rusty.

You can use them over and over again...and they'll still get the cash register ringing.

And how do you craft a good one?

Well, there are no hard and fast rule for creating..
hot bullet points.

But there's just one proven way of crafting hot bullet points and it's by studying good ones.

Get yourself a swipe file of successful ads, study them carefully and practice as you go.

To give you a headstart, here are few ones I used in a recent project of..
Read 5 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

Like this author's thread?

Get emails when @zic_toti has new unrolls!

Check out other threads from @zic_toti!

Read all threads by @zic_toti