/1
𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲 "𝘁𝗲𝗿𝗺" 𝗰𝗼𝘃𝗲𝗿𝗮𝗴𝗲 - 𝗲𝗹𝘀𝗲 𝘆𝗼𝘂 𝗹𝗲𝗮𝗸!
It's not "head term" or "long tail".
It's both.
And it's not just "head", "mid" or "tail" terms,
but applicable/relevant intent/stages too!
>>>
#SEO
𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲 "𝘁𝗲𝗿𝗺" 𝗰𝗼𝘃𝗲𝗿𝗮𝗴𝗲 - 𝗲𝗹𝘀𝗲 𝘆𝗼𝘂 𝗹𝗲𝗮𝗸!
It's not "head term" or "long tail".
It's both.
And it's not just "head", "mid" or "tail" terms,
but applicable/relevant intent/stages too!
>>>
#SEO
https://twitter.com/JohnMu/status/1392172355053568001
/2
To begin with, you are unlikely to rank for shorter terms - so you have to go with long-tail.
Produce content for each stage & collection of terms per stage. This not only increases the number of terms you are likely to rank for, but naturally means lower competition.
>>>
To begin with, you are unlikely to rank for shorter terms - so you have to go with long-tail.
Produce content for each stage & collection of terms per stage. This not only increases the number of terms you are likely to rank for, but naturally means lower competition.
>>>
/3
Over time, your site gains "weight", and it is easier to rank for shorter terms.
But you still produce content for each stage, and you still target longer queries.
Just be mindful of "term value".
Longtail may be "easier", but typically has small audiences.
>>>
Over time, your site gains "weight", and it is easier to rank for shorter terms.
But you still produce content for each stage, and you still target longer queries.
Just be mindful of "term value".
Longtail may be "easier", but typically has small audiences.
>>>
/4
So do the research, look at the volume, cluster tightly related queries; ensure each page for each stage of each term contains the variants.
Do not try to generate a page per term.
Do create a page per "topic purpose".
Do interlink between stages of each topic group.
>>>
So do the research, look at the volume, cluster tightly related queries; ensure each page for each stage of each term contains the variants.
Do not try to generate a page per term.
Do create a page per "topic purpose".
Do interlink between stages of each topic group.
>>>
/5
That said, there is one set of Short/Head terms you do want to target - your Brand!
That may or may not include Location (local/regional/national etc.).
The idea is that you draw people in on long-tail, satisfy them, earn their appreciation and trust - and loyalty!
>>>
That said, there is one set of Short/Head terms you do want to target - your Brand!
That may or may not include Location (local/regional/national etc.).
The idea is that you draw people in on long-tail, satisfy them, earn their appreciation and trust - and loyalty!
>>>
/6
Leave a good impression, and get them to come back to you.
You may not rank for "handbags" or "accountancy",
but you should rank for "[your brand] handbags" or "[your brand] accounting".
But that only happens if you:
1) Get the traffic
2) Satisfy that traffic
>>>
Leave a good impression, and get them to come back to you.
You may not rank for "handbags" or "accountancy",
but you should rank for "[your brand] handbags" or "[your brand] accounting".
But that only happens if you:
1) Get the traffic
2) Satisfy that traffic
>>>
/7
Yes - you can target the Head terms/short queries.
But to do so, you should build up foundations and supports of Longtail/stage-focused content.
This not only aids with Rankings (topicality, internal authority flow etc.), but with conversions/satisfying users.
>>>
Yes - you can target the Head terms/short queries.
But to do so, you should build up foundations and supports of Longtail/stage-focused content.
This not only aids with Rankings (topicality, internal authority flow etc.), but with conversions/satisfying users.
>>>
/8
Now, people can be clever with it, and call it topic-clusters, or thematic groups, or chained-intents or anything else they like.
Personally - I like to call it obvious and common-sense.
Take the primary term, cover it in every way that users need and want.
That's it :D
Now, people can be clever with it, and call it topic-clusters, or thematic groups, or chained-intents or anything else they like.
Personally - I like to call it obvious and common-sense.
Take the primary term, cover it in every way that users need and want.
That's it :D
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