I've been sending cold emails since 2015 successfully.

I've received a good response and learned a lot from it.

Here's the checklist you should steal before sending any cold email.
1/ Does it say "X from the company"?

2/ Does the subject line create curiosity + urgency?

3/ Hook: Does it create "Interest"? Something that's benefit-driven. Make them "imagine". Say something that they normally don't come across (it's unexpected). Does it have a promise?
4/ Body: Is it specific? Does it create scarcity? Does it have a trigger word? Does it have a deadline?

5/CTA: use the word "imagine". And, Is it "compelling" enough? — Is it simple and clear enough to follow?
6/ Does it have a PS? Try to reiterate the "value" or "guarantee" or "benefit" and reduces one key objection.
If I tempted you to read this far -- I'd appreciate a follow @Aazarshad 🙏

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Aazar Shad

Aazar Shad Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @Aazarshad

20 May
My friend @iammarcthomas Grew His Former Company's MRR (@doopoll) by 800%

Here’s how he did it.

They never ran growth himself so first, he went on learning from Demand Curve.

Demand Curve is one of the best growth marketing courses out there.

Moral: Admit it when you don’t know something.

Sign up for demand curve here: demandcurve.com/?ref=aazar.sha…
2/ They converted landing page visitor from 4 to 14%

They found what are some key value propositions that really resonate with their audience.

Instead of becoming generic software, they choose to go with use-cases (#JBTD)
Read 9 tweets
9 Jan
In 2017, I did my master thesis on Growth hacking.

But in 2020, I changed my mind about it.

I started exploring growth marketing and related stories.

I started podcasting about it.

I'm sharing my key insights from those stories with y'all.

*Thread*
1/ Let me clarify: I'm not fighting against the semantics. I actually think people took the word "growth hacking" the wrong way.

Sean Ellis was disappointed with what it meant to different people.

But basically, it focuses on short-term wins than long term play.
2/ Insight from @nelio_leone on my podcast:

Facebook Ads: Understand your customers and find those insights to get ahead of your competition.

Your Facebook ads can only win based on creativity, not by number crunching.
Read 13 tweets
31 Dec 19
A year ago, my previous startup didn't grow as I wanted it to be.

I was down and didn't know what's next.

But this year turned out great.

Joined Userpilot as a Head of Growth, grew the business 40% MoM consistently, and made it profitable.

Few lessons I learned on my way 👇
1/ Stay focused, we had an opportunity to expand into employee onboarding. We didn't go that way. Staying focused helped us achieve explosive growth in one market.
2/ Start blogging related to your topic, specialty, personas, and category. It will give you SEO credibility and keep building links to those high intent topics.
Read 9 tweets
9 Aug 19
#Retention is the new growth, so if your business is struggling with retention, be ready to pivot and do something different. If you don't, you won't want to imagine what might happen. I wrote this blog for G2crowd: learn.g2.com/user-retention…
1/. Make potential customers' first contact with your product as enjoyable as possible.
Make your ad and landing page as correlated as possible. Try to keep the same voice, copy, message, and design.
2/Step into the potential customer’s brain

What are the common problems your customers are facing? Your goal is to make them addicted to your product, so point our their problems and mention your solution. Here's an example.
Read 16 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(