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Cold Email Wizard 📩 Profile picture
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12 May, 4 tweets, 1 min read
Two months ago I hired one of my old friends as a customer success manager for Klean Leads

Customer lifetime value has TRIPLED since then

Here's exactly what I have him do...
Every time somebody signs up for Klean Leads, I set Zapier to send this email:

"Hey, this is Jay from Klean Leads!

Reply back to this email with what kind of leads you're trying to scrape, and I'll send you over a Loom video showing you how to do it!"
Customer replies back what they're trying to scrape

Jay sends over a personal Loom video showing them EXACTLY how to scrape what they're looking for

Whole setup

So simple and works so well
Sign up for kleanleads.com and get a Loom video

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More from @blackhatwizardd

Cold Email Wizard 📩 Profile picture
6 May
Something you must understand

Winners keep winning

And losers keep winning

Because it's so easy to keep winning when you know how to win

It's the same thing over and over

Let me explain

The flywheel effect
Malcolm Gladwell wrote a book called Outliers

Couple things from there:

Almost all pro NHL players are born in January/February

WHY?

Doesn't make sense as first

But it does for this reason:
January 1st is the cutoff in Canada for the age groups.

Meaning kids born in January are playing with kids born in December of the same year

When you're 7 years old, that's 13% more time alive

January kids are just stronger, bigger, and faster.

Now here's what happens...
Read 10 tweets
Cold Email Wizard 📩 Profile picture
3 May
Quick thread on understanding statistics even if you're a complete idiot

Basically the most useful math in business

READ

THREAD
These are annual returns of the stock market

They are NORMALLY DISTRIBUTED around 7%

Meaning *most of the time* you get 7%

But *sometimes* you get -30%, +36%, +50%, doesn't matter

What it means is IN THE LONG RUN your returns will BE DISTRIBUTED AT ABOUT 7%
68.3% of the time your return will be between +1 and -1 STANDARD DEVIATIONS

95.5% of the time your returns will be between +2 and -2 STANDARD DEVIATIONS

Crazy shit happens. Crazy bull markets, crazy bear markets. You will always evenly distribute
Read 7 tweets
Cold Email Wizard 📩 Profile picture
29 Apr
If a company’s entire lead flow is inbound

That might be an indication outbound marketing DOES NOT WORK for their particular offer

Let me give you an example…
Software development agency

50+ case studies

You think “this should be easy to sell right?”

NO

Because they’re all custom solutions

They were INBOUND leads with UNIQUE, NONREPLICABLE problems

Examples:
Replicable problems:

> Business needs leads
> Business needs developers
> Business needs better sales training

Non-Replicable problems:

> Manufacturing firm needs tracking mechanisms and data analysis among their suppliers and assembly line
Read 5 tweets
Cold Email Wizard 📩 Profile picture
19 Apr
There is simply money everywhere

You're driving down the road

> The roads were paved for money
> The street signs placed for money
> An investor owns the RE you drive by
> Restaurant rents the RE
> Restaurant buys plastic cups
> Cups were distributed by wholesaler
> Cups were manufactured from oil
> Somebody drilled the oil and sold it
> Somebody delivered the oil for money

You scroll down FB
> Facebook sold ad space
> Advertiser sells necklaces
> Necklaces made by manufacturer
> Manufacturer purchased gold from miners
> The store that sold the necklace pays Shopify for hosting
>Shopify pays AWS for computing power
> AWS runs off computers purchased from manufacturers

You're making steak for dinner
> Farmer raised the cattle
> Wholesaler bought the meat
> Grocery store bought from wholesaler
Read 5 tweets
Cold Email Wizard 📩 Profile picture
29 Mar
If all you're doing is cold email you're going to have a rough time.

You want to get 20-30 meetings per month?

Here's what you do.

THREAD
Intro

Make sure you have the capacity to handle this BEFORE you do it.

If you're a one man show freelancer - DO NOT GET 20-30 meetings.

You'll sign 5-10 clients and be fucked because you can't deliver.
Channels

Here's the channels we're using

> Cold email
> LinkedIn
> Instagram
> Facebook
> Twitter
> Phone
> Physical address
Read 19 tweets
Cold Email Wizard 📩 Profile picture
25 Mar
Required homework for you right now if you want to make good money EVER.

THREAD
Consume everything Gary Halbert

His newsletter archive: thegaryhalbertletter.com/newsletter-arc…

His Book: The Boron Letters

This playlist: youtube.com/playlist?list=… Image
Everything David Ogilvy ImageImage
Read 16 tweets

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