7 Types of Emails You can Send To Rack in Sales And Clients
Thread 🧵
1. Story
Write a story where the reader can see himself reflected on the main character
Tie the moral lesson of the story to a business lesson and that business lesson to your product and service
"Show don' tell" is powerful
2. Direct Pitch
This one is specially good if your readers are already in the "Most Aware" state or if you're at the end of a product promtion.
A simple direct email with:
- Benefits
- Who's this for
Will work wonders
3. Paint the perfect scenario
Paint the exact perfect scenario that would happen if your client took your course/coaching and followed everything to a Tee to the point he would succeed
Paint how his day would look like, how he would behave & feel, how others would treat him.
4. Educational
Self-explanatory.
Try to educate your readers in something they're not aware about and create the need for your product
This is especially good at the beginning of your sequences where your readers are still not aware of their problem/your solution
5. FAQ
A simple email with a few questions about your offer and the proper answers.
Great to implement at the end of a sequence to handle objections and clear any doubt/misconceptions.
6. Lightbulb
Expose a misconception around your industry and argument on why it is WRONG and what is RIGHT instead
You'll gain instant authority.
7. Contrast realities
Contrast the reality where your reader doesn't get your offer
VS
The one he does and all the perks/benefits that comes with it
Thank you for reading ❤
This was part 3 of my ONE THREAD A DAY ABOUT EMAIL MARKETING FOR 12 DAYS