If you use this for the right things, you'll accomplish a lot more than constant talking for 1 hr
Another thing:
Much of the business world's processes are highly optimized for extroverts. This approach creates a more balanced structure for introverts & extroverts to contribute.
Below is a concrete example of this working session approach, for pre-mortems. The @coda_hq template linked in this tweet provides the end-to-end structure for you to run such a working session.
Visible timers are great for running working sessions & workshops. Done right, they create useful constraints & convey to people that you value their time.
Pre-COVID, I'd use a physical timer. You can find it on Amazon.
For virtual, type "timer" in Google.
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Includes:
- A template for pre-mortems
- How product creativity dies
- False Positive Products
- Being more strategic
- B2B strategy primer
- Personal growth inhibitors
- Work stress
- Curated lists
- Internal roles
- Using logic
& much more....
👇🏾
A template that you can copy to run an effective (and fun) pre-mortem with your team for your upcoming launch (created via a collab with @coda_hq)
The hardest part of product creativity is not the ideation. It is the negotiation necessary to get the folks who are fixated on logic & math to appreciate the value of product creativity.
Short thread on the strategy questions you need to answer for B2B products:
(a strategy primer in 10 tweets)
Your B2B product strategy must rigorously answer these 3 questions:
1) What customer segments are we targeting?
2) What differentiation will we create for them?
3) How will we reach these customers?
It really is that simple.
No fancy frameworks or data deluge necessary.
But the answers to these questions do require deep insight into the market, org dynamics, buyer psychology, customer goals, tech evolution, and lots of creativity.
Reason #17 why PM is different at Megacorps vs. Startups:
At a Megacorp, you want to avoid False Negative Products i.e. products you *should* have built, but did not.
At a Startup, you want to avoid False Positive Products i.e. products you should *not* have built, but you did.
Am I implying that PM at Megacorps is "worse" than PM at Startups?
Or that the Megacorps that try to avoid False Negative Products (FNPs) are wrong?
Or that Startups must move slower to avoid False Positive Products (FPPs)?
Not at all
There is no One Right Answer for everyone
When you are a Megacorp, it is smart & rational to avoid False Negative Products (FNP), particularly in an area which could be a meaningful threat to your core business further down the road.
Why?
The Upside-Downside framework answers that for us: