Sema Sgaier, PhD Profile picture
May 18, 2021 10 tweets 6 min read Read on X
Today, @SurgoVentures released a survey of 18K US adults revealing top barriers stopping people from getting a #CovidVaccine, state by state.

AND the @nytopinion turned my guest essay on the topic into an awesome #dataviz. See 🧵👇 for key learnings! 1/9 nytimes.com/interactive/20…
Getting everyone vaccinated in the U.S. has become much harder now that demand is flagging. The strategy needs a complete rethink & it starts w/ understanding the specific reasons WHY people are hesitant -- aka what are the BARRIERS & BELIEFS stopping them from getting a jab? 2/9
Re BARRIERS, we identified the main barriers to vaccine uptake in each state. ⬇️ This provides a blueprint for state leaders to design precise, localized interventions & achieve @POTUS' goal of 70% vaccination coverage by July 4th. 3/9 Dataviz showing 10 different vaccine barriers for non-vaccin
Notably, we found people don’t start thinking concretely about barriers until they have confirmed that they want to get the vaccine. And the *anticipated* barriers (previous graphic) are different from the barriers people *actually experience* ⬇️ when they get a jab. 4/9 Dataviz showing 10 different vaccine barriers for vaccinated
Re BELIEFS, in Feb we identified 5 vaccine personas. 👇
We found:
-39% of US adults are highly likely to get the vaccine (Vaccinated, Enthusiasts)
-the remaining 60% fall into 4 less likely segments (Watchful, Cost-Anxious, System Distrusters, COVID-Skeptics). 5/9
This approach, borrowed from marketing, is called psychobehavioral segmentation.
People in each segment share similar beliefs & barriers re #COVIDVaccination - NOT based on demographics. You'll see each persona includes *every* demographic: political, race, class, age, etc. 6/9 Graphic showing the five psychobehavioral segments for the C
Our new survey then breaks down the pop. of each US state by persona.

Here is the breakdown of personas in my hometown of Wa DC 👇 - thanks to the amazing #dataviz by @stuartathompson & illustrations from Jorge Columbo!

Check out your own state: nytimes.com/interactive/20… 7/9
So, how did we come up with these personas? Our new interactive explainer illustrates our process + shows how valuable psychobehavioral segmentation is to the #CovidVacine rollout.

Learn more and pls share: precisionforcovid.org/vaccinebarrier… 8/9
Do you know someone who is unsure about getting the COVID-19 vaccine? If so, understanding their personal barriers & beliefs can help you figure out how to start a conversation with them.
Take our Vaccine Typing Tool quiz here to learn more. 9/9 vaccinequiz.precisionforcovid.org
Please find all the data & analysis included the NYT article + more in this press release: surgoventures.org/newsroom-all/s…
And the complete survey report: surgoventures.squarespace.com/resource-libra…

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More from @SemaSgaier

May 18, 2021
I am so pleased to join a great group of leaders from @MayoClinic @PennMedicine @Flywire to discuss how innovations from #COVID19 are making us rethink the future of #health.

Virtual event by @usnews, starting now!
usnews.com/news/live-even…
Kevin Mahoney @PennMedicine on what they’ve learned: Went from how do we treat patients only in the hospital to talking care of patients no matter where they are. This is going to be a new way of providing care from now on. #HealthcareOfTomorrow
Exactly the right approach: @mayoclinic they quickly adjusted to the needs of communities and individual patients = local, specific approaches. -- Rita Khan #HealthcareOfTomorrow
Read 13 tweets
Apr 9, 2021
📣 HOT OFF THE PRESS: The US is averaging 3M covid shots/day - great! So, we are on our way to herd immunity, right??
Not so fast! Our projections 👇 show that starting end of APRIL, #COVIDVaccine uptake will slow down considerably. 🧵 1/8
Watch the turn the ➡️takes when we hit July. Based on responses from @SurgoVentures' new survey, a sizable proportion of US adults (33%) will still be holding out by then: 7% want to wait 1 yr; 10% not sure when they'll get vax; 16% say won't get vax ever... 2/8
…consequently, our projections show verrrrrrrrrry slow uptake from then to a YEAR FROM NOW: April 2022. When only 58% of Americans would be vaccinated - definitely NOT the herd immunity that we need. 3/8
Read 8 tweets
Apr 7, 2021
We’re seeing high enthusiasm for #COVIDVaccine. Projections=straight line; 78% vaccinated by July 2➡️tinyurl.com/3atkmxu8

By when do you expect uptake plateauing?
@EricTopol @R_Thaler @meganranney @ChelseaClinton @ProfHeidiLarson @abuttenheim @celinegounder @NateSilver538
What do you think @DrEricDing @DataDrivenMD @bhrenton @RWeintraubMD? Others?

(🚨 Spoiler alert: We collected fresh data, ran some models & we’ll have an answer to this shortly!) @SurgoVentures
I keep thinking of other folks whose opinion I’d like to hear on this: @zeynep @MadhuPai @alexismadrigal @edyong209 @Atul_Gawande...
Read 4 tweets

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