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18 May, 5 tweets, 2 min read
The 80/20 Of Reviewing Your Own Copy

*** Thread ***

Here are 3 things you must ALWAYS include:
#1 — Big Idea/Hook

The Big Idea should address the BIG PROBLEM on your prospect's mind.

This is how you grab their ATTENTION...

And keep them reading.

It also connects your entire promotion.

@comedicbizman explains how to do this in 6FP

6figurepromotions.teachable.com/p/get-paid/?af…
#2 — Social Proof

Whenever you make a claim, you need to back it up.

Promises and Proof go hand in hand.

Otherwise, you lose credibility...

And that can kill the sale.

Social Proof Examples:

• Reviews
• Testimonials
• Case studies
• Endorsements
• Media mentions
#3 — A Strong Offer

Offer = Product + Bonuses + Terms + Guarantee

Your prospect should feel like your offer is the ONLY solution that will work for them...

And that INVESTING in your offer is faster/easier/safer than:

1. Trying to find their own solution

2. Doing nothing
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More from @DennisDemori

Dennis | Email Marketer Profile picture
17 May
Are You Making These Costly Beginner Mistakes With Your Sales Letters?

*** Thread ***

Pssst... if you sell anything on Gumroad...

You might wanna pay attention to this 👇 Image
I usually focus on email...

But I've been busy critiquing sales letters this past week.

Instead of getting in the weeds...

Let's zoom out and talk about 5 high-level areas that can help you boost those juicy conversions.
#1 — Weak structure

I want to see how the sales letter flows.

How are we organizing the sections?

Do we even HAVE sections?

What about section headers for skimmers?

We want to take the reader through a logical sequence that primes them to buy.
Read 10 tweets
Dennis | Email Marketer Profile picture
25 Apr
How To Make $20K (Or More) In 1-2 Weeks

***Thread***
Making money online requires 3 key ingredients:

1. List
2. Offer
3. Copy

#1 — LIST
Your niche is a GROUP of people with the SAME problem

e.g. Guys to lose at least 20lbs of fat to get 6-packs

e.g. Twitter noobz unable to make their first $100 online

CONTINUED...
And your “list” is just a customer database of non-buyers and buyers stored on a platform:

> Email lists
> Facebook groups
> Telegram groups, etc

But the TYPE of platform doesn’t matter

They’re just tools for us to deliver our…
Read 12 tweets
Dennis | Email Marketer Profile picture
19 Jan
Two of the BEST audience-builders on Twitter:

@APompliano
@david_perell

In a recent interview, Pomp shared how he grew his media empire platform-by-platform...

Including his EMAIL MARKETING strategy.

Here are my 5 favorite takeaways...

👇THREAD...
#1 — SET A CONSISTENT SCHEDULE
Whether it’s once a week or every day…

Pick a frequency…

And STICK to it.

Readers like consistency…

And it’s easier to create when you have a set schedule.
#2 — BUILD YOUR FREE LIST, FIRST
Don’t jump straight into a paid newsletter

Instead, start with a free email list

Use it to build a relationship with your readers…

And help them see the quality of your emails

THEN you can upsell them
Read 8 tweets
Dennis | Email Marketer Profile picture
28 May 20
An Introduction To Broadcast Emails [5 Popular Types]

Broadcast emails = Manual, one-time emails you send to a group of subscribers in your contact list

You can send them once a year or multiple times a day

Common Mistakes:
√ Inconsistent
√ Infrequent
√ No strategy

Cont..
1. Weekly Newsletters

I think of newsletters like online magazines

My Sunday newsletter tends to go deep on one specific topic

e.g. Ascension ladders, choosing a niche, etc

@jamesclear has a great "round-up" style that touches on different ideas in a single email
2. Promotions

The main purpose of these emails is to SELL

This is what people usually think of when they hear about Daily Emails

You can promote the same offer all week, an affiliate offer, run a 24-hour flash sale, coaching spots, etc
Read 7 tweets
Dennis | Email Marketer Profile picture
23 Mar 20
💪FIT BROS

Let's talk about your OFFERS

I know a few people on Twitter have offered bodyweight or minimalist programs

Does that mean bodyweight or minimalist programs are "saturated?"

Does that mean you can't offer them too?

Fuck no!

You just need to be creative

THREAD👇
You can position your offers 100 different ways:

- Bodyweight training for men
- Bodyweight training for women

- Bodyweight training for men over 40
- Bodyweight training for chubby girls

- Bodyweight training for tall men
- Bodyweight training for skinny fat hard gainers...
- Minimalist training for teens
- Suspension and band training for seniors

- Conditioning programs for athletes
- 3, 4, 5, 6 or 7-day minimalist training splits

- Two a days
- 30, 60 or 90 day programs w/ progressive overload
Read 8 tweets
Dennis | Email Marketer Profile picture
7 Feb 20
3 Underrated Email Sequences You Can Use In Your Business

1. Welcome
2. Evergreen
3. Win-back

#1 — Welcome
The first set of emails new subscribers get when they join your email list

Common Mistakes:
- Only one email
- Doesn't sell anything
- Doesn't tell your story
#2 — Evergreen
Use this to sell old products that were never sold again post-launch

Common Mistakes:
- Not pre-selling
- Not creating urgency
- Treating it like a boring product instead of something new and exciting
#3 — Win-back
aka Re-engagement

Your priority should be RETAINING past customers and clients — not chasing NEW business

Common Mistakes:
- Waiting too long to follow up
- Not offering an incentive to stay
- Treating them like non-buyers

So show your past customers some love
Read 4 tweets

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